Today we're talking to Justin Cotler, a longtime CrossFit coach and affiliate owner who works with top athletes like Fittest American Woman and CrossFit Games podium finisher Kari Pearce. Justin joins me to talk about building a new destination for functional fitness athletes in Las Vegas, the ins and outs of coaching CrossFit Games athletes, how COVID impacted gym ownership in America, and much more. Even if you don’t follow competitive CrossFit closely, Justin gives some great insight into the coach’s mindset and how to get the most out of your training, so stick around.