Leadership plays a crucial role in driving digital transformation. A hands-on approach is exemplified by leaders like Jeff Bezos and Satya Nadella, who are actively involved in solving problems and understanding their businesses from the ground up — actively rolling up their sleeves and working alongside their teams. Learn why traditional operational approaches often fail in transformation initiatives with John Rossman, Thought Leader and Advisor on Digital Transformation and author of Big Bet Leadership. He breaks down two principles that have had a profound impact on his career and continue to resonate with leaders worldwide: customer obsession and “invent and simplify.”