A marketing masterclass for social and impact entrepreneurs with Ayo Abbas

Here's a rollicking, rip-roaring marketing 101 with Ayo Abbas.

Ayo specialises in B2B (business to business) marketing for the built environment.  And she believes marketing shouldn't be a weird, mystical art. We hear:

• why you should always remember you're marketing to people
• the problem with customer avatars – "I hate them" says Ayo, and confusing funnels
• why Ayo finds marketing architecture, engineering and other built environment services so much more interesting (and more of a mental challenge) than consumer marketing
• the biggest barrier to people marketing confidently and what you can do to address it
• how to beat the blank page of no inspiration
• the power of repurposing content
• creating relationships and networks
• trends: AI and Chat GPT and how they will impact on marketing

Heidi and Ayo also discuss diversity in the built environment industry: both progress to date and what's still needed, along with Ayo's career journey up to and including launching Abbas Marketing in 2020, just before the pandemic struck.

Ayo is a board member for Make an Impact CIC, Heidi's social enterprise. "It's such a delight to listen to your wisdom on marketing" says Heidi. 

What next?

• Visit Abbas Marketing, Ayo Abbas' built environment marketing consultancy for architects, engineers and contractors: https://www.abbasmarketing.com
• Find Ayo on LinkedIn where she posts powerful tips: https://uk.linkedin.com/in/ayoabbas
• Do you need help with your Impact Measurement and Management? More about Heidi's work at  https://www.makeanimpactcic.co.uk

Hi, I’m Heidi Fisher, the host of the Make an Impact Podcast. I'm an impact measurement expert, passionate about helping you make a bigger impact in the world by maximising the impact your services have.

I can help you to measure, manage and communicate the impact you have better to funders, investors, commissioners and other stakeholders, and to systemise your data collection and analysis so that it frees up time and doesn’t become an additional burden.

I love helping you to measure social and economic impacts, including Social Return on Investment or value for money assessments, as part of understanding the change you make to peoples’ lives.

You can get in touch via LinkedIn or the website makeanimpactcic.co.uk if you’d like to find out more about working with me.