Here's a rollicking, rip-roaring marketing 101 with Ayo Abbas.
Ayo specialises in B2B (business to business) marketing for the built environment. And she believes marketing shouldn't be a weird, mystical art. We hear:
Heidi and Ayo also discuss diversity in the built environment industry: both progress to date and what's still needed, along with Ayo's career journey up to and including launching Abbas Marketing in 2020, just before the pandemic struck.
Ayo is a board member for Make an Impact CIC, Heidi's social enterprise. "It's such a delight to listen to your wisdom on marketing" says Heidi.
What next?
Hi, I’m Heidi Fisher, the host of the Make an Impact Podcast. I'm an impact measurement expert, passionate about helping you make a bigger impact in the world by maximising the impact your services have.
I can help you to measure, manage and communicate the impact you have better to funders, investors, commissioners and other stakeholders, and to systemise your data collection and analysis so that it frees up time and doesn’t become an additional burden.
I love helping you to measure social and economic impacts, including Social Return on Investment or value for money assessments, as part of understanding the change you make to peoples’ lives.
You can get in touch via LinkedIn or the website makeanimpactcic.co.uk if you’d like to find out more about working with me.
Here's a rollicking, rip-roaring marketing 101 with Ayo Abbas.
Ayo specialises in B2B (business to business) marketing for the built environment. And she believes marketing shouldn't be a weird, mystical art. We hear:
Heidi and Ayo also discuss diversity in the built environment industry: both progress to date and what's still needed, along with Ayo's career journey up to and including launching Abbas Marketing in 2020, just before the pandemic struck.
Ayo is a board member for Make an Impact CIC, Heidi's social enterprise. "It's such a delight to listen to your wisdom on marketing" says Heidi.
What next?
Hi, I’m Heidi Fisher, the host of the Make an Impact Podcast. I'm an impact measurement expert, passionate about helping you make a bigger impact in the world by maximising the impact your services have.
I can help you to measure, manage and communicate the impact you have better to funders, investors, commissioners and other stakeholders, and to systemise your data collection and analysis so that it frees up time and doesn’t become an additional burden.
I love helping you to measure social and economic impacts, including Social Return on Investment or value for money assessments, as part of understanding the change you make to peoples’ lives.
You can get in touch via LinkedIn or the website makeanimpactcic.co.uk if you’d like to find out more about working with me.