Textile Innovation

Join the World Textile Information Network (WTiN) team and a brand new special guest from the textile & apparel industry every single month. Tune in to hear the latest innovations as well as unmatched intelligence and insight on a global scale. From key manufacturing and textile technology hubs in Asia, the Americas, Europe and more, we chat to key opinion leaders, CEOs and start-ups — covering innovation across the entire textile & apparel value chain. To discuss any of our topics, get in touch by following @wtincomment and @rubyatwtin on Twitter or email rpenson@wtin.com. To explore sponsorship opportunities, please email sales@wtin.com. Stay in the know with daily updates from WTiN when you sign up to the site. You can find breaking stories, exclusive features and one-on-one interviews, long-form analysis, patents and event information all in one place. Intro music is a royalty free track from Music Unlimited on Pixabay.

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Textile Innovation

Ep. 23: Pursuit the Label

June 05, 2020 • Hannah Daykin, co-founder of Pursuit the Label • Season 3 • Episode 1

For The WTiN Podcast’s new series we focus on startups in the textile & apparel industry. From sustainable swimsuits to jackets inspired by NASA’s technology, we talk about products, the highs and lows of starting a business, and advice for others interested in entering this space.

In this first episode, we speak to Hannah Daykin, co-founder of the ethical swimwear brand Pursuit the Label. Daykin explains the inspiration for launching the company, challenges such as Covid-19, and how the business was given a PR boost last year when its designs featured on the popular British dating show Love Island.

Founded in 2017 by Daykin and Annabel Humphrey one year after they finished university, Pursuit The Label is a London-born, sustainable swimwear brand that uses quality recycled fabrics to create each individual piece. All the swimwear is designed and produced in London, created from soft, innovative Italian fabrics derived from Econyl, a recycled and regenerated fibre made from waste such as ghost fishing nets.