EP. 1260 STAY SHY, STAY DRY - UNPACKING YOUR BRAND

Have you ever felt a knot in your stomach at the thought of sharing your life or business on social media? You're not alone, and today's episode is here to help you navigate these unnerving waters. We share personal anecdotes that capture the initial awkwardness and discomfort of going live, reminding you that consistency is key to overcoming these challenges. With humorous skits and real-life examples, we reveal the tangible benefits of building a robust personal and business brand online. Tune in to find out how to turn your apprehensions into opportunities for growth and visibility.

But it doesn’t stop there. I make a bold commitment to step out of my comfort zone and go live on Instagram to showcase a property today, nerves and all. Emphasizing that execution trumps perfection, I pledge to put my content out there without second-guessing myself. Join me on this journey of self-improvement and confidence-building, as we collectively push past our fears to achieve our goals. Let's take action together and watch our personal and business brands flourish.

Transcript

Speaker 1: 0:03

Putting yourself out there, your brand, on social media. Stay shy, stay dry, feeling icky. We're going to talk about it.

Speaker 2: 0:13

Stay tuned Wow, the power of a personal brand.

Speaker 1: 0:36

Yes, yes, let's talk about it. What are you going to say? What are you going to say about it?

Speaker 2: 0:42

Look, this is something that personally, I'm not really big on. I'm not out there actively promoting myself or working on my personal brand and with no other reason other than I hate putting myself out there like that on social media. Once it's on the internet, you can't really remove it. It's there for everyone. You can't stop the spread and you just don't know what's going to happen with it. So because of that I am quite reluctant to really put myself out there. Jump on social media, do the lives, do the reels, put my face all everywhere. It's just not something that I'm big on people watching.

Speaker 2: 1:23

Don't believe you not something that I'm big on. People watching, don't believe you.

Speaker 1: 1:30

This is about as far as it goes every Wednesday morning on Novak Minutes. So serious, this is serious. So you're watching someone on camera, that's that's uh, high energy, super confident, talking freely, total self-confidence, and then off camera they're like, nah, I'll do it on a company level, like with Mark on Morning Minute, no problems, but putting personally myself doing it uh-uh, don't feel right, uncomfortable, that sucks a little bit, yeah, and historically, before I came into real estate, I used to do social media for another company as well.

Speaker 2: 2:16

So I'm used to working for a company and put a putting a company name out there, kind of like this now. But when it comes to myself, I personally don't use social media that much and yeah, it really is for no other reason other than you just can't stop the spread. You don't know what's going to happen once it's out there. And I suppose it's that little comfort thing of I'm happy in my own little cocoon, in my own world. Do I really want to step out there and put myself out there like that?

Speaker 1: 2:47

now, zan, you would be 99. You would be 99.999 of australians, I would say do you think okay?

Speaker 1: 2:57

yep, I was watching. I was watching a fellow real estate agent do a lot, do a live last night, and I was just like this is so awkward to watch, uh, so I could imagine that agent watching back on on their content. But I would say that that is uh. What I admired most about the post was the guys having a crack. And what I admired most about the post was this is his first. It's pretty frigging obvious. But then I thought if he just holds out, if he gets to his 10th, if he gets to his 30th, if he gets to his 50th, he will be a champion. So I was sort of feeling a bit when I was watching, but I was like, mate, good on the guy, he's gonna, he's gonna crack it. Uh, he's gonna do well from it, he's gonna own it if he, if he stays consistent with it. So, guys and girls out there watching the secrets consistency.

Speaker 1: 4:00

I had a mate, um bill, who's got a very strong company, who's spending, uh, five thousand dollars on adwords a week, um, and and I was like, and I went to his social media and it was, it was just, and I and I went from a, I didn go from. I know this guy and he's my mate. I went from the angle of I'm a customer, I want to learn more. Couldn't find him on social, on TikTok, on Facebook, on Insta, on LinkedIn. I couldn't dig and find what I wanted in terms of content. So I had some. Really, I think some he thinks it was phenomenal advice where, with his particular business, awareness is super important. So it's a fairly new business. They do sort of sending across the country I hope he doesn't unwind me talking about it. Um, they do like you know airports, you know to, you know, or you know right, or you know, when you're in our office, you walk in and you think that and I was and I was like, dude, you could actually, you could actually that.

Speaker 1: 5:19

I find I personally find that interesting. You know which scent, where do you put it, how do you put it? Like all, what find that interesting? You know which scent, where do you put it, how do you put it like all, what does it cost? You know sort of all that stuff.

Speaker 1: 5:28

Um, and I was saying you know it would be genius to do a skit um, you know, I put I know, I know a crew that would do that for him at a relatively low cost, where they would do almost like a commercial about. You know, and the one I was joking about was two guys in a urinal and I was saying, you know, they're having a smell and they're going you know, this smells really nice in here and like going along with that. And then it's the brand, you know, scenting the bathroom. Do you know what I mean? Or in a hotel, like you know grungy hotel, and two guys in high viz turn around and say you know, they're looking around for the smell, so that and the cost of doing that would just be minuscule and the via, via and if you'd get it right with humor and it would just go absolutely viral and then end up selling more of the product. Um, but if you stay shy, you stay dry.

Speaker 2: 6:32

We just don't reap those dividends, I suppose and it is something that Mark actively talks to me about constantly building my personal brand, getting out there just doing it, and the only person that's holding me back is myself at the end of the day and I suppose a lot of other people feel that as well and there's something really interesting that Mark had said a bad message. What was was it?

Speaker 1: 6:55

a bad message delivered well is better than a good message delivered poorly uh, yeah, so a good idea badly executed is not as good as a bad idea well executed. So, yeah, so there's a lot of really good shit out there that's just not executed properly and it never actually gets off the ground. Um, but there's stuff that's like, yeah, and it's well executed and it just goes bang. So I do have to say, in building your brand, you know whether it's a small company, big company, single person, big teams. I think it's very the execution is is particularly important in a consistency of the message. What is the message? Clean, clean, how clear that message is out there to the community, rather than the great idea that's the one-hit wonder and no one ever finds out about it. You've got a great circus in town and nobody knows about it. It's like, well, you didn't execute it very well.

Speaker 2: 8:04

Well, stay dry, stay shy, Stay dry. Don't put yourself out there, don't reap the rewards, don't build your brand, don't get it out there. On the flip side, who is doing it well, and how are they doing it?

Speaker 1: 8:22

Yeah, look under our nose. I think an obvious one is Lisa. Yeah, how would you? You work right alongside Lisa. How would you would you see? Is it true? Is it is? Are there benefits? Do you actually truly see the benefits? Is it is a fake news? What do you see?

Speaker 2: 8:43

it's actually not fake news. So Lisa's socials are always popping off. She's constantly on her phone driving a message to put it out to the people. So, lisa, lisa's model is speed of service. As soon as a contract of sale comes in for a property, let's put it out to socials and let everyone on socials see it first before it hits anybody else, and the traction that we see on that is quite high. There are constantly people calling, messaging directly, commenting on posts, posts, and that does translate into people through open homes or via private appointments.

Speaker 1: 9:20

So there certainly is power in building that brand for sure and and I would say that, um, from the outside in with lisa, what I see is she's, she's not um, my hand on my heart, I'm not saying that because she's my wife, but I feel like there's, she's, there's a lesson there that she's learned, that she wants to pass on and teach. So it's like hang on a second, hang on a second, hang on a second. Did you know? I just noticed this. And then she goes out and tells everyone about it. So it's almost like educating people, um, about you know her learnings, or educating people about something they may not know. And then people go yes, yes, you know. So some of the stuff I see her put up.

Speaker 1: 10:06

I think that that's actually a pretty awkward topic and I actually I did think that, I did feel that, I did experience that, I did witness that. But do you really want to talk about that on social? She's like shit. Yeah, because someone can learn from it. So it's, it's funny. It doesn't come from a place of hey, I just want to have my face out there. It comes from a place of hey, you know, I want to educate and tell people about this story because there's lessons in it that people and there's nuggets that people can take little.

Speaker 2: 10:33

Little nuggets.

Speaker 1: 10:34

Little nuggets.

Speaker 2: 10:41

Zan's personal pledge I'm going to. I will do one live today on my Instagram. That's my pledge for the day. I don't know what property it will be at I've got some psyching myself up to do for this, but I will do one live today and I'll never watch it back. But, everybody out there, that's my pledge for the day.

Speaker 1: 11:06

Yeah, never watch it back. Love that, love it, because me going back on my shit, don't do it. It's like I know what I said, just put it up, going me going back on my shit.

Speaker 2: 11:17

Don't do it. It's like I know what I said put it up. Yeah, you watch it. I promise, think you promise everyone it'll happen.

Speaker 1: 11:22

I'm not staying shy anymore ladies and gentlemen, a bad idea a good about a good idea badly executed is not as good as a bad idea Well executed. It's all about the execution. Get out there today and do it.

Speaker 2: 11:40

Do it, let's do it All right, you can do it.

Speaker 1: 11:43

See you then. Bye-bye, take care, see you. Bye-bye.