In conversation with Judy Farcus Serra, CFO of Headquarter Automotive Artwork

Books To The Boardroom

Are you interested in how Australia’s best leaders grew into the professionals they are today? The journey from University (Books) to Leadership positions (Boardroom) can take many different forms. Listen in as we interview CEO’s, CFO’s, and Executives, on how they ascended to leadership positions, made critical career choices, and overcame adversity throughout their career. The Books To The Boardroom podcast is co-hosted by Sumith Dissanayake, a CFO turned Business Owner based in Brisbane, Australia, who is fascinated by all things leadership and career development.

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Books To The Boardroom

In conversation with Judy Farcus Serra, CFO of Headquarter Automotive

November 06, 2023 • Sumith Dissanayake • Episode 96

We are absolutely ecstatic to have our very first guest speaker from the USA with us today – please give a warm and exhilarating welcome to Judy Farcus Serra, the brilliant CFO of Headquarter Automotive!

Judy is a prominent figure in the automotive industry in Florida, bringing with her a wealth of experience and a strong commitment to excellence. As the CFO, she plays a pivotal role in ensuring the financial health and growth of the group's multiple dealerships, which include well-known brands like Toyota, Honda, Mazda, and Hyundai.

Judy's journey in the automotive sector began over three decades ago, and she has risen through the ranks, showcasing her innovative and resourceful nature. Her dedication to long-term planning and her expertise in financial and operational matters led her to become the group's first and only CFO.

What sets Judy apart is her ability to pay attention to the finer details. She introduced the "5 Star Wall of Fame" at the dealership, a small yet impactful initiative that brought clients and customers together. Judy understands that success often lies in the small things that fill in the big blanks.

Her achievements extend beyond her role as a CFO. Judy is a sought-after keynote speaker, sharing her insights on leadership and empowering women in the automotive industry. She values continuous learning, and her appointment to an association responsible for the lobbying and bills in the Florida auto industry underlines her commitment to the field.

Judy's vision for the future is ambitious. She aims to make her organization the best place to work and is actively working towards expanding the dealership group to encompass 12 locations, which will provide employment opportunities for over 1,500 employees.