The Jasmine Star Show

7-Figure Case Studies: Promotional Strategies to 10x Sales & Double Revenue

• Jasmine Star

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Have you ever wondered why some entrepreneurs seem to crush it every time while others feel like they’re spinning their wheels? Spoiler alert: It’s not luck—it’s testing.

Today, I’m peeling back the curtain and giving you an inside look at how two incredible entrepreneurs tackled their recent Black Friday promotions. And here’s the kicker: they weren’t afraid to try new strategies, even when it meant stepping out of their comfort zones.

In this episode, I’m sharing why testing (not guessing) is the real MVP for marketing and conversions, the behind-the-scenes of a product-based business that 10X’d their Amazon sales, and how a service-based entrepreneur doubled her revenue with a last-minute webinar.

Plus, I’ll walk you through how to navigate the ups and downs of testing—and why the results are always worth it.

Whether you’re scaling a product line or leveling up your service-based offers, these stories will spark ideas, inspire action, and, let’s be real, probably make you say, “I can totally do this.”

Are you ready to stop guessing and start testing? Let’s go!

Click play to hear all of this and:

(00:00:00) Why testing isn’t just a buzzword—it’s the secret sauce to entrepreneurial success

(00:02:01) The key difference between a theory and a test (and why it matters for your business)

(00:04:52) The essential questions you need to ask before mapping out your next big strategy

(00:07:35) Why adding an educational twist to your content could unlock higher conversions

(00:09:33) How product-based businesses can test, tweak, and scale smarter

(00:10:33) Why Meta ads are a goldmine for customer insights, retargeting, and boosting sales

(00:15:26) Managing the mindset game: How to tackle the emotional ups and downs of testing

(00:33:30) The ultimate takeaways from Amanda and Abby’s game-changing promotions

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Connect With Amanda and Abbi:

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For full show notes, visit jasminestar.com/podcast/episode526

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

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Jasmine Star 00:00:00  Welcome to the Jazmin Starr Show, where today we're going to be doing something a little bit different. I'm going to be recording this podcast in two different time frames. So you're going to hear this episode debut as one podcast. And if you're watching on YouTube, it will be one video, but we're going to be recording them at different times so that we actually get a full holistic look at what it means to have a series of tests and being okay as an entrepreneur. So with the permission of two phenomenal entrepreneurs, I'm going to be talking about their businesses as case studies. So we're going to have an inside look into a seven figure entrepreneur creating a strategic test. Now the goal for this podcast would be for you to learn how to create a strategic test and understand the best ways to grow for your business. Now here again, we're getting super meta. We're going to test this type of show on the podcast, the same way that entrepreneurs are going to be testing some of the ideas that we have laid out for them.

Jasmine Star 00:00:56  If you don't like this test, let me know. if you like this test. Let me know. We actually just use this feedback to gauge what you find the most valuable and what we can make more of. So on that note, let's dive in. Okay. So when we build our business, it is easy to think that we're doing it wrong. It's easy to think that we're going to make the wrong decision. And it's easy to think that there is a right way of doing it. Resist the temptation to think that something is easy, or to think that somebody else has it different. They don't and we don't. And that just takes a mental mindspace. Now there is a difference between a theory and a test. So here's the exact definition of a theory. A theory is a systems of ideas to explain something. A theory is a systems of ideas to explain something. Now here's the difference of the definition of a test. A test is a procedure intended to establish the The reliability of something, especially before widespread use.

Jasmine Star 00:02:01  Establish the reliability. So in my mind, I believe entrepreneurs should be running a series of tests. Why? We want to know the reliability of something before widespread use and widespread use is like a theory. Once we have a lot of tests, we're going to have a very strong theory. My belief in business is I want to do as many tests as possible before I have a theory. So when we started launching Social Curator, it was tempting to have a theory of how we should launch it. But instead we decided to have this series of tests and our test was, well, we can launch this by way of challenges an email challenge, an in-app challenge. We can launch it by way of evergreen. We can launch it by way of paid ads strictly to cold audiences. We can launch this by way of email funnels, by bootcamps, by webinars. So what did we do? A series of test, test test test, test, test over years to figure out what is our theory of how we should best launch it.

Jasmine Star 00:02:56  And so I work alongside seven figure entrepreneurs. And there was a conversation that she had asked in the group, and she had said, what strategies have you implemented that has contributed to higher conversions? Now, instead of me telling her what to do, I said, well, tell me what your current ideas are. What are you currently doing right now? What is your mechanism? What is your mode? What is your launch strategy? What are you doing? And she said that right now she will run ads to a free opt in. And then number one, she has an order bump. Somebody can pay to have a transaction to add on something to that freebie. Number two is they will get another email with a 20 minute tripwire for a bigger discount to join her community. And then number three, if they don't join during that 20 minute tripwire, they highlight an exclusive offer for members only. That would drive somebody in during a seven day CART promotion. So we went from AD to freebie to cart bump.

Jasmine Star 00:03:59  Small buy to a 20 minute trip wire discount into the membership. And if they don't take that up, then they go into an exclusive offer. So that's what she explained to me. And then I asked her clarifying questions. So if you're following along, I would ask you, what is your current offer? Like what? How are you selling the thing that you're selling? And once you tell me, I'm probably going to ask the following questions. Number one, what have you sold in the past? Like are you selling the same thing? Are we comparing apples to apples? Number two is this a paid promotion only or are you going to add on any sort of education value add. Now, what she told me is there will be no education. There will be no challenge. There'll be no webinar, there'll be no boot camp. There'll be no, like warm Q&A. Get to know you know, it is literally an ad to freebie. And then the rest of the funnel is fully automated.

Jasmine Star 00:04:52  But I would ask you, are you running ads to conversion or are you doing ads to a warm up? I get to know you build no like interest then conversion. Question number three what is one thing that your paying customers are asking for? What is one thing that you're paying customers or asking for that you don't currently provide? And then number four, what do people wish you sold? So as you're going through and you're saying, hey Jasmine, how do I increase my conversions? And I'm a seven figure entrepreneur and I'm trying to scale to eight. I want you to answer those four questions after you told me how you sell. Okay. So these clarifying questions help me understand. Number one, what was her prior test? I needed to understand what is she tried because I don't want to have a theory. I want to know what of all of your tests. Now, let's add some more tests before you come up with theory. And number two, I want you to know her prior test.

Jasmine Star 00:05:45  And I wanted to know her current theory. Her prior test was this is how we've always done it. And my current theory is I'm going to do it again, but I hope for higher conversions. And I thought to myself, we don't get higher conversions by doing the same thing. If you're not happy with the current conversion. So let's go back through and I'm going to give you how she answered those four questions. Question number one was what did she sell in the past as a promotion to boost conversions. She wanted higher conversions. And so she says, okay, I offer a 20% off the annual membership. So how do you get somebody to buy? She says, well, I was offering a discount. Cool. Number two is this a paid promotion only? And she said yes. Like I said, it's paid. Adds to a freebie. Then the tripwire. And if they don't take within that 20 minutes, then they're going to go into a discount into the annual offer. Number three.

Jasmine Star 00:06:40  Oh before we get to number three she said okay, this is how it currently is. Jasmine, do I hear you say to me that I should be having some sort of educational component somewhere that people can get to know me or get to see, like my point of view. And my answer was, generally speaking, yes. It's not a hard and fast rule, but if you want to increase your conversions and you're doing paid traffic to cold audiences, you will warm them up by them getting to know you, them getting your insights, them understanding you. Question number three what is something that people are always asking for? And she said for her offer that people are always asking for gifting ideas. It's like cool it a little note. Question number four what is something people wish you sold? And she said very specific DIY projects. So now I said, okay, I have known your previous tests. I know your current theory and you want to boost conversions. So the original question was all about conversions.

Jasmine Star 00:07:35  But I wanted to immediately compare results. I want to put a apples to apples comparison. I want to put a test versus a test. So I had said in the past, you have tried at least three times to do paid ads into an expiring tripwire. Cool. You have that data when I'm inviting you to do is to do an educational offer. I want you to do a freebie to a live class, or just run ads to a live class. Have them come in and have them see what you are about. And of course, she was like, okay, a little bit uncomfortable. This is a little bit different than what she's normally. And I said, fine, but everything's a test. Everything's a test. Before we build a theory for then how you scale. So because this entrepreneur was willing to test, I wanted to know the conversion rate from her previous efforts because I said, after we tried this new thing, I want to compare. And here's the thing. Does it make me a little bit nervous to make this podcast into two parts? Yeah, because you're going to know if she succeeded or not.

Jasmine Star 00:08:35  You're going to know if this test was a success. You're going to know if, like what I'm saying or my advice or my thoughts are worth their winning gold. Her previous conversion when she was just doing paid ads, she would have a 10% conversion. So people who she brought in from the freebie to the tripwire, she was having a 10% conversion into the annual membership, and her cost per lead was $1.04. So we're just getting data. We're just going to come back and and the next time I record this, we're going to come back. We're going to compare. Now once I have those test one results, I now know what I need to see from test two for it to perform better. Now what I want to do is I want to use this same process that I just went through with a service base. She has a membership and I want to use the same test, and I want to optimize it for a product based entrepreneur. Here is another entrepreneur who has a seven figure business, and she's trying to scale to eight.

Jasmine Star 00:09:33  And she says, I think I need to work in a slightly different way. How do I optimize for conversions? Now, not all businesses are the same, so my advice was shaped a little bit differently. So working with an amazing company and they were having or they are having because I'm recording this before Black Friday, they are having a holiday, Black Friday, and she's running ads. In the past she has run ads on platforms like Etsy and Amazon. And I said, there's this huge opportunity for you to run meta ads and perhaps even TikTok ads. Now, this entrepreneur wanted to run ideas on meta, and she wanted to run them directly to her website. And I freaking love this idea, because when you're running ads on Amazon or Etsy, you're running ads, and those conversions happen on the platform. So Etsy and Amazon get to keep all of the customer data. They have all of that information. And you as the business owner, will you just become the supplier? But when you're running ads on meta, meta sends that customer to your website.

Jasmine Star 00:10:33  When they get to your website, you have all of the customer data. You get to see how your products are converting because you're in a pixel every single one of those products. And on those pages you're going to see how much cart sale is. You're going to have that customer information so that you have their data so that you can email them in the future or provide them with better ads, or have a navigation, or you can continuously follow up later on. So why I love this is the customer data is your own, and you can build a newsletter database of customers who've already bought from her that on her website. When she's using meta to go to her website, she can have bundling and upsells. So if you're on Amazon, there's not an ability for her to upsell within her own product suite on her website. If somebody bought product X, she can say, well, would you like to buy product Y for a 10% discount? Oh, bundling and upsells. I also like that if somebody went to her website and they filled up a cart but they didn't buy, you can run retargeting ads to cart abandon.

Jasmine Star 00:11:29  These are so effective during the holidays. You can also have retargeting ads. If somebody went to a product page and they didn't buy, you can follow them up and around on meta to go back to those products before. And there is a difference on meta when you go to Etsy and when you go to Amazon, that's intent based marketing. Somebody is going and looking for that particular product on Amazon, and then maybe your listing comes up, they know what they're looking for. But on Instagram and Facebook and TikTok, that's stumble upon marketing, right? You have search based marketing. I know what I'm looking for and stumble upon. Oh, I didn't know that I wanted this product, but meta served it up to me. That's really, really powerful to get into an untapped market, which is why on meta and on TikTok, you can run those ads directly to their website. So I was like, dude, let's try this. We're going to create a test. Maybe running ads on Amazon and Etsy is more beneficial, but we don't know until we try.

Jasmine Star 00:12:22  So we needed to get the metrics from her previous tests, the tests that she ran on Etsy and Amazon. So the Etsy conversions from her ads were about 10%. Now her cost of customer acquisition Resolution was $9. And the average order on Etsy was $41. Now I'm sharing these stats because when I come back and I record this, I want to know was our theory that we can have more opportunities to have a higher cart order from a meta ad. That's what my theory is. So I want to share a couple things that this entrepreneur had shared. I have almost zero control of the ads that they show on Etsy. On meta, you have a lot of control on the old Etsy algorithm. She said, I ranked well on page one. I had good SEO. I had good photos. Now the new search algorithm on Etsy is personalized. So what I see on page one and what you see on page one and what she sees on page one, they're going to be all different. And that's really hurt the effectiveness of her ads.

Jasmine Star 00:13:23  And the only thing that she can control on Etsy is she can control how much she spends per day, and which listings that she can advertise. Great. Now we have a data set. Now, the reason I'm walking through each of these entrepreneurs, we have a service based entrepreneur with a membership, and then we have a product based business owner. I want to walk you through two different tests that we are applying to these businesses, so that in the future, we take the lessons from these tests and we apply them in the future for better results. Is she or any of these entrepreneurs taking a risk by testing something new? Yes. But is it such a risk that it's going to be damaging to what they had done previously? No, because they can still run those other tests. This entrepreneur is still going to run ads on Etsy and Amazon. Do your thing, honey. Give yourself a part of that budget to go towards meta and let them compete. AD. To add the other person who is doing cold audiences to a tripwire.

Jasmine Star 00:14:22  Hey, run that go ahead, but also give them an offer to have a live training to see if that converts better. Now, going back in data and analytics to the product based business owner on Amazon. Her ads were converting on Amazon at 6.5%. Her cost of customer acquisition was $8 and the average order on Amazon was 36. Great. Now I have the data and analytics that I want to use to beat. If meta can have a higher conversion than 10%, if meta can have a lower cost of acquisition than $8. And if for the average CART order is over 41. Boom. Done. We found another avenue for this entrepreneur to really scale. So here's what happens when we test. This is what I told these two entrepreneurs. And as you're listening and watching this, this is what's going to happen. Number one, the logical part of your brain okay. You can tell yourself, oh, this test this test is going to make me stronger. The logical part of your brain is, well, we're going to even get better in the future based on the results that we get from this test.

Jasmine Star 00:15:26  The logical part of your brain is, oh, this is all part of the game. We're just learning how to become stronger players. That's the logical part. Now let's talk about when you test the illogical part. This is actually called the amygdala. This is like where fear when you want to know where it is fear reside in my brain. It's dwelling in the amygdala. What it's going to be firing as you're making these tests. We can get worse results. The amygdala is telling you this could ruin our revenue goals. The fear is telling you Q for funds they're going to have to Flotus for Q1 and Q2 of next year. Are we going to pull through the amygdala? Your fear is telling you does this put our business at risk? When you have two sides of your brain, the logical and the illogical part. I want you if and when you experience this, I'm going to recommend to you Doctor Ammons framework to get rid of ants. Ants is an acronym for Automatic Negative Thoughts. How do you get rid of those thoughts when you're doing something really difficult in your business, when you're trying something new? I want you to ask yourself the four following questions to transform the way that you're thinking.

Jasmine Star 00:16:30  When you're testing and you have negative thoughts, you're going to say, number one, is this true? Is this negative thought true? So let's go back to those negative thoughts. We could get worse results. Is that true? Like is it positively true? No, it's not true because you don't actually have the results yet. Negative thought. This could ruin our revenue goals. But is that true? Is it positively true? If it's not true, we got to move on. Let's ask ourself question number two. Can I. Absolutely. No it's true. No. You can't know if it's going to ruin your results. You can't know if you're going to get worse results. So let's move on to question number three to get rid of a negative thoughts. When you're testing. How do I react when I think this thought when I am worried about getting worse results, when I'm worried about the income, when I'm worried about how things are going to fare. How do I act worried, stressed? Overwhelmed Whelmed.

Jasmine Star 00:17:25  That is actually going to be a self-fulfilling prophecy to you not getting the things that you want. So if you don't like the way that you're acting, when you think those thoughts and they're not true, then you have to move on to question number four. Who would I be without this thought? If I did not think I was going to get bad results, if I didn't think that we were going to be in financial ruin, who would I be? I would be confident. I would be pushing forward. I would feel that I knew the next best step to take. So as you and as these two entrepreneurs are working towards testing something into the holiday season, I just like you. I'm going to be waiting on bated breath. At the time of this recording. I have told these two entrepreneurs the very thing I just told you. We don't know what's going to happen, but guess what? Unless we know that for sure, without a shadow of a doubt that it's going to be ruined and it's going to be terrible.

Jasmine Star 00:18:24  Then we're going to act like it's a success. Because how we act and how we show up in the middle of our business as we are testing and trying, as we apply to build a new theory, is going to determine its outcome. And I am not to say we're going to forsake all other avenues of previous promotions and lessons. Let them run, but give us time and space to test something new, so that our theory of expansion and scaling becomes true and grows into fruition. So what we're going to do is we're going to cut this episode now, and when we come back, we're going to give all the results and we're going to tell you how the results fared. But let me just tell you that you and these entrepreneurs will have a decision on how you show up. I hope that you choose to step into the faith and the confidence it will take to turn your tests and buttress your theories. I'll see you guys again. On the flip side, welcome back y'all. This is the first time I have ever recorded a two part podcast episode.

Jasmine Star 00:19:21  Road. So we recorded part one. You all know you guys are listening and watching. I know I don't have to explain this, right. Like I was going to give a recap, but you guys are literally coming off the recap. We're months into this, y'all. Okay, so let me know if you like this format. I had this idea that I kind of wanted to do a case study. No. I'm sorry. I'm going to correct myself. I just said I kind of had an idea. I did not kind of have an idea. I had an idea. I'm not going to diminutives or make small or apologize for an idea that I have that I am testing. I had an idea, period. I had an idea that I wanted to do a case study of sorts with mastermind members, but I also wanted to give you a sneak peek of a behind the scenes of a promotion. So y'all know part one. It was all destinations. Hope you know la di da. This is what we're going to do.

Jasmine Star 00:20:08  And then there's reality. So I'm excited to share their outcomes. But please remember two things with what I'm about to share with you. Number one, promotions hardly ever go as planned when you're in a promotion. It reveals systemic and systemic gaps in the business. It also showcases ways for you to grow, but that only happens when you are in it and when you are in it, there will always be unexpected hurdles. So number one, promotions hardly ever go as planned. And number two, it ain't over till it's over. That's it. It is not over until it's over. And if you do not have the guts to play out until the final buzzer rings, don't start the game. Why am I coming in with the attitude? Why? I think I just had too much caffeine this morning. We're going to start. What I want to do is I want to give a recap. I shared with you the stories from Amanda of Bloom owl, and I shared the stories with Abby of Abby Kirsten collections.

Jasmine Star 00:21:10  So I want to be very, very clear here. I didn't use their names. And as I was going through and watching what they were doing. I said, ladies, can you please allow me to share what it is you are doing? Because there is no embarrassment or shame. There should just be sheer pride in how you guys are showing up. And they agreed. And so I want to say thank you to them. So I shared their stories in the past. And Amanda of Bloom Elle, she has a product based business. So first part we're going to focus on what happened with Amanda. Second part we're going to be focusing on what happened with Abbie. Now I'm going to be sharing legitimately from their words. I was communicating with them in slack and I was getting updates, and we were kind of like pivoting and changing things on the go. So, Amanda. Monday, November 25th. This is before Black Friday. She's like, here's a few key takeaways. Black Friday prep needs to be done way sooner and not on the fly.

Jasmine Star 00:22:06  Number two, I need a more seasoned team to support the momentum because what was happening in her business right now, the momentum started picking up. So this was great until she realized, oh my God, I need a season team. And we don't actually have everybody that we need right now. But she said, lesson learned. I am building this into next year. Number three, the systems I'm putting in place are killer and are going to support in a bigger way and an easier way in 2025. But I'm touching the stove to figure out what systems I need. Like when I read that, I was like, yes, but we all do that. We don't know the systems that we need until we have touched the stove. And I'm so happy that she's identifying this. And she says it's always through fire, that I figure out what works best. And then there's this different pressure that it becomes a must to find a better way. And the drastic changes have to happen overnight. She says that in the middle of her launch, it changed from we need to do this to we need to do this right now.

Jasmine Star 00:23:07  Have you ever been there? I was reading this and I was like, Amanda, you got this. She's like, I don't think this is the update you were looking for, but there's just a few thoughts. This year we just crossed the million dollar mark on Amazon only, and that's prior to this year's Christmas forecast. She does the vast amount of her business during Christmas. I feel like Black Friday 2024 prep is going to be exponentially higher, and it pays off this year. But what it's really doing is paying off for the groundwork to play at a different level next year. These results and what I'm learning now go beyond Black Friday. Saturday, November 30th, the day after Black Friday. Here's my quick update. Etsy stayed the same as last year, which is a win because we've been down significantly year over year on Etsy and on Amazon we did ten x. You guys I literally like look at this on camera I have chills. She ten XT what she did on Amazon. That is mind blowing.

Jasmine Star 00:24:04  How many of us can say we had a ten x growth? She said I hit my stretch projection for November yesterday. So anything that we do today is gravy on top. So like but here's what I didn't do. I did not get my website launched. I want to do a proper launch and I want to have it ready to go. So remember in part one, she had said she wants to get her website up and going because she wants to get that data analytics, that user, the retargeting. She can't do that on third party sites like Etsy and Amazon. She's like, so this year I'm going to do it. She's like, I didn't. Okay. So I didn't have a strong enough team support to support all of the channels in the way that I wanted. She's like, I had to make that call. With that said, I am still going to be promoting on our website and packaging and laying the groundwork for next year's. Now, I don't know if you've ever experienced this, but this is what she wrote to me.

Jasmine Star 00:24:51  In some ways, I'm still fighting. Feeling disappointed with Black Friday because we had a couple years of really killer Black Friday sales. This is a huge improvement overall, especially in the last two years. I still have a twinge of disappointment that we aren't doing as many six figure days as we used to. Since NC changed its algorithm. Another thing I didn't do was getting my ads going on. Meta. I am just trying to hang in there and get orders out at this point. I truly believe the business work that I do today takes 6 to 12 months to pay off, so I'm getting positive, but I'm just laying the groundwork for a better year next year. And so when I got that message on Saturday, I immediately felt that pain. She ten xt what she did. And what does she feel? A little disappointment. Friends. That's normal. There will always be more we want to do. But if we are giving it 100% of our effort, time, focus and energy, we can't ask for anything more.

Jasmine Star 00:25:53  And I think that she's getting grounded. And I had a breakout in Amazon and I didn't do all of this other stuff. But what is she going to do in quarter one? She's getting her website up. She's going to be getting meta ads going. She's going to get it done. She might not just get it done on her timeline. Tuesday, November 3rd. The day after Cyber Monday. So her sale went from Black Friday to Cyber Monday. And this is what she messages in all exclamation points and catalogs. Cyber Monday beat Black Friday. First time since 2020. So what we've done is raise the prices 15 to 20% today to help control order volume, which increases our profit margin by 50%. We are so excited at the growth opportunities. I want to pause here because literally two days before she's saying that she's so disappointed because she could have done more, but she couldn't see what was on the horizon. It is not over until it's over. Monday, December 15th. This is about six weeks after that promotion.

Jasmine Star 00:26:53  She writes I believe entirely that our success this Black Friday is from the work that we put in all year long. She's like having a successful Black Friday promotion is a lot like getting in shape to go to the beach. If you try to work out and get fit the week before your vacation, you're going to struggle. You might be able to take in or make a few last minute adjustments, but you're going to see the real transformation. But you're not going to see the real transformation that you were hoping for. Now, if your business is already like, quote unquote beach ready, she's like, if your business is in great shape, a last minute Black Friday campaign might just work fine. You already have a strong foundation. Your systems are up and running smoothly. Your email list is engaged. Your product pages are optimized and your audience trusts you. Throwing together a quick discount or flash sale in a final hours could still yield great results, because you've already put in the hard work. But if your business isn't in great shape aka beach shape, getting and successfully pulling off a Black Friday sale at the last minute isn't going to work.

Jasmine Star 00:27:50  She says this in reminding to herself, and she writes, the success doesn't come overnight. It takes months or even years of preparation. I could not be more proud of her. And at the end of her promotion, Amanda said she was extraordinarily proud of what happened in 2024, but she also realizes that she needs more systems in place for her to have more balance during their peak seasons. I'm very, very honored to walk this journey with her because she's starting 2025, having laid out what she wants to do for the year and the changes that she's going to make. But I'm more excited because she allowed us an inside look into the ups and downs of a promotion, a promotion for a product based business, and in a business where quarter four does the majority of the revenue for the year. Thank you Amanda, I appreciate you. If you guys want to check her out, you guys can definitely check out her business. Yes. And you want to know what we're going to. By the time this thing airs, her website is going to be up.

Jasmine Star 00:28:48  So, Amanda, you can find and search more for her bloom owl. We'll be able to link it in the show notes. Okay. Now let's get on to Abby. Now we're shifting gears. Abby is a digital based business. Now, Abby. Kirsten. Collections. is she helps and empowers other people within communities, and she sells resources and digital offerings to help people pursue their creativity. She is a crafting queen. So this is where Abby was on Tuesday, November 26th. She said Jasmine, now remember how we said, okay, you should do a webinar? And she's like, I don't know how I feel about it. I'm still uncertain, you guys. Her webinar was converting at 24%, converting at 24. Most webinars don't even have an attendance rate of 24%. And she is converting at 24%. And she says that we have a 59% lead for their opt in. You guys just hold on. If you don't understand the ads world. $0.59 for somebody to opt in for a lead magnet.

Jasmine Star 00:29:51  And on that lead magnet page, they're inviting them to the webinar. She's paying $0.59 to get people into a webinar that's converting at 24%. My mind is blown. This is Tuesday, November 26th. Monday, December 2nd. This is seven days into her 14 day launch. Essentially, it's a halfway point and I checked in. I was like, how are you feeling? Because it looks like you're killing the game. She said, quote, we have a 3.86 Roas return on ad spend, and we will likely double what we did last year. Okay, so I know they're going to double. They're halfway through it and she can forecast that they're going to double. We smashed the ceiling of our previous year's numbers and we have seven days left to go. And I'm happy about it. My biggest takeaway during the live class was stop being afraid to sell. That mindset shift was very helpful for me. Because of this, we set our good, better, best goals and we already hit our better.

Jasmine Star 00:30:48  I'm going to celebrate that. Okay, so that was at the halfway point of her promotion. So I connected with her on December 16th. This is after the promotion. And I said, how are you feeling? What's going on? And Abby tells me that they surpassed their best goal. So she said, like a good, better best. They surpassed their best goal and they doubled what they did last year. Like doubled it. She came in and we had conversations about doing things in her business in a new and different way, and she wasn't sure how it was going to happen. And then what did she do? She took quick, scrappy action and she put together a webinar that converted it 24%. This is mind blowing to me. They doubled what they did last year. So three main things. Number one, the 59 cent cost per leads. Those KPIs for the opt in was a tripwire. So the opt in was to a new audience for a free Christmas template. And then it went to a 30 minute tripwire for the membership.

Jasmine Star 00:31:49  This is incredible. The second question I asked her is, were you running ads directly to the webinar? Remember how I told you this was a last minute idea that we threw at her and she took action, she says. Because my runway was so short, I didn't have the capacity to set up ads just for the workshop. Instead, I use the leads from the freebie opt in, the one that she had just mentioned, and she gave them a one click registration in a follow up email after they got their freebie. And then they she had sent also an invite to her entire existing list. She has hundreds of thousands of people on her list. She's like, but next year I'm going to run webinar ads too. Side note, side note. Okay, here's the thing. Remember how I said, oh, I'm not sure. She said, I said, hey, I think you should do a webinar. She's like, I am not sure she runs the webinar and look at this queen.

Jasmine Star 00:32:32  She converts so well that she's already saying, oh no, no, no. The webinar is working into our promotional strategy and we're going to be running ads directly to that because we know it's conversion rate. Yes, this is what we do. We take small, scrappy action. We test ideas, we get like the minimum viable product, the MVP of it, and then we test it. And now, already 12 months in advance of she's planning on doing that. Yes and amen. Lastly, I asked Abby, what was your biggest lesson? This is her response that selling is a form of servitude. It's ridiculous to allow a handful of people with insecure mouths to steal from thousands of others who I can serve. She also says, I also realized that while those comments can and have helped over the years, there are fewer and fewer between than I realized. When I looked at the data, I was magnifying something in my head that wasn't there. What we focus on expands, fearing judgment that people might make what they might say has never paid the bills and it's never served anyone better.

Jasmine Star 00:33:30  Not to mention this fear is what kept me from being my authentic self, which will attract the right people and deter the wrong ones. And that is something to celebrate. Congratulations! If you want to check out more, I'm going to be listing and linking and mentioning how to find Abby. Abby Kirsten collections in the show notes as well. But what is our biggest takeaway. We had a before version of what their Black Friday and Cyber Monday promotions would look like. And now we have it after we could celebrate that. Oftentimes we have goals and ambitions and we cannot see the end. And so we'll go back to the two main points. Promotions never go as planned. It reveals our gaps. It shows opportunities for growth. And there's a lot of unexpected hurdles. But the second thing that we learn is that it ain't over until it's over. What we have so crystal clear, distilled from two entrepreneurs is they give us an inside look. They give us a behind the scenes. And they said, we're going to take a risk and we're going to try new things.

Jasmine Star 00:34:31  We're going to get uncomfortable. And yes, Jasmine, you're going to be alongside of us and you're going to push us and you're going to prod us, and you're going to encourage us, and you're also going to challenge us. And I'm so happy that they allowed me to do that, because these results are freaking incredible. It looked different than what they expected. It had taken longer, but it was better than what they hoped for. But here's the thing their business doesn't end in 2024. Now, in 2025, what are they doing? They're setting themselves for even bigger levels of success. And I hope that is your takeaway. It will not go as planned. It will not look as you had hoped, but it will be better than you had anticipated. As long as you don't stop. Thank you for watching and listening to the Jasmine Star Show. If you liked this version. This type of podcast episode, please let us know. Like send me a DM, share it on social media.

Jasmine Star 00:35:24  Like when you share it, it empowers other people to find it. When you leave reviews, we get feedback and we're able to shout you out. If there is somebody who you feel would really, maybe they're going through it, maybe they're in a hard spot. Maybe they are looking for ways to optimize or get their business better. Send them this episode as a way to say, look it. We're not alone. There is a beginning, there is a middle and there is never an end if we choose not to quit. Thank you for watching and listening to the Jasmine Star Show.