Little Fish Podcast
Running a small business can be unbelievably rewarding and completely overwhelming at the same time. Each Tuesday, join Joel Eschenbach, marketing agency owner and small business coach, as he interviews business leaders about their successes, challenges, and the lessons they've learned along the way. If you run a small business and are looking for tips, inspiration, or just want to hear from somebody who gets what you’re going through, this podcast is for you.
Little Fish Podcast
How to Measure the Effectiveness of Your Marketing w/ Gary Donson
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Joel Eschenbach & Gary Donson
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Season 3
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Episode 7
Most small business owners have no idea if their website, social media, or digital marketing is even working. Why? Because they aren’t tracking the data. And if they are, they have no idea how to make any sense of it. In this episode, Gary Donson returns to teach us the basics of Google Analytics and how to use data-driven marketing to grow your business.
Episode Resources:
- How to Set Up Conversions in Google Analytics: (VIDEO): For Subscribers Only
- S2 Ep5: How to Get Found in Local Google Searches (VIDEO): Watch Here
- FREE Digital Summary Spreadsheet Template: For Subscribers Only
- School of Marketing Masterclass:
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