AP 1129: My Target Audience Are Not My Buyers. What Do I Do?

The entrepreneur on today's coaching call, Tola Ogunlewe, is a a sports performance coach and lawyer who helps young athletes break through their mental and physical limitations and navigate their career growth with his business, Athlete Maestro. His issue centers around how to talk to his buyers—these young athletes' parents. If I were a 16-year-old athlete, I'd definitely need to go to my parents and convince them Tola's services were something worth paying for. What can you do if your target audience is not your buyers?

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