The Needle Movement Podcast
Unfiltered commentary on eCommerce, digital marketing and emerging trends like conversational marketing and sustainability. Stephen Carl and his guests dive into growth strategies, best practices and tools that move the needle. Enjoyed by retail brand owners, go-getters with Shopify stores and other entrepreneurs.
The Needle Movement Podcast
(It's Big!) NBA Top Shot and the Digital Collectibles Revolution
•
Stephen Carl
2021 is barely three months old and there's already a huge winner in eCommerce: the NBA. In October, they launched NBA Top Shot, a digital sports memorabilia platform that is already on pace to make over $1 billion this year – all done with little to no advertising. How did they do it? During this solo episode, Stephen will go under the hood and walk through how the NBA innovated common eCommerce concepts such as owned media, product drops, customer service, lotteries and secondary markets to create a highly-engaged community experience that over 500,000 people regularly use. And how online businesses can make these concepts their own and what in the near future to look out in the exciting world of virtual eCommerce and NFTs.