On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 5% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
How to use editorial calendars to get earned media coverage with Jason Mudd
Jason Mudd discusses editorial calendars and how to use them to pitch to publications
Guest:
Our episode guest is Jason Mudd, CEO of Axia Public Relations.
Five things you’ll learn from this episode:
- What editorial calendars are
- Different types of media you can find editorial calendars for
- How to use editorial calendars to help determine pitches
- How to get/find a publication’s editorial calendar
- How to pitch once you have an editorial calendar
Quotables
- “Editorial calendars are a tool that is used predominantly by print and digital publications and specifically their advertising departments to kind of help plan out and coordinate between advertising and the editorial or newsroom or features department upcoming coverage that has a theme.” - Jason Mudd
- “You want to use the calendars that determine the content/ideas that these publications are looking for.” - Jason Mudd
- “Once you have the editorial calendar in your hands, whether it's digital or you printed it out or however it might be, the first thing you want to do is you want to start being an investigator.” - Jason Mudd
- “I want to emphasize that this is a relationship business, and we in the public relations profession need to start putting more emphasis on relationships.” - Jason Mudd
If you enjoyed this episode, would you please share it with others and leave us a review?
About Jason Mudd
Jason Mudd is the CEO of Axia Public Relations, with a career spanning decades and collaborations with prominent organizations, including American Airlines, Hilton, and Verizon.
Resources
- Connect and learn more about Jason Mudd on LinkedIn.
Additional Resources from Axia Public Relations:
- Listen to more episodes of the On Top of PR podcast.
- Find out more about Axia Public Relations.
- Free Blog Editorial Calendar Template
- Editorial calendars: A PR pro’s best friend
Sponsored by:
- On Top of PR is produced by Axia Public Relations, named by Forbes Magazine as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.