On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of public relations to build a strong brand and great reputation. On each episode, we explore PR and marketing topics, tips, and trends with an expert guest as we help PR professionals stay on top of PR.
On Top of PR is one of the top 5% most popular podcast shows globally, according to ListenNotes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
Episodes feature guests from Carnival Cruise Line, Disney, Firehouse Subs, Southwest Airlines, Undercover Boss, Wells Fargo, Wounded Warrior Project, and more!
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
How to leverage a one-person social media team with Jacob Shipley
In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends.
Guest:
Our episode guest is Jacob Shipley. He started as the first social media hire at YouVersion. He now works for Tyson Foods and has built his own LinkedIn following, leading him to start a social media content strategy newsletter.
Five things you’ll learn from this episode:
- What first-party data collection is
- Why B2B companies need to be on social media
- Pros and cons of being a one-person social media team
- 2024 social media trends
- The minimum viable social strategy needed to succeed
Quotables
- “You're delivering tangible value so that your customers want to hear from.” - Jacob Shipley
- “The difference between B2B social media and B2C social media is B2C you are talking to consumers and with B2B you're talking to consumers that happen to work in a business.” - Jacob Shipley
- “The bigger the team, the more complex it is, the harder it is to fight that.” - Jacob Shipley
- “Some of the accounts that have grown the fastest were some of the ones with the least amount of resources because they had to be scrappy, they had to be really creative and really clever about how do I meet my audience's need?” - Jacob Shipley
- “If you look at what really performs well, it's the kind of stuff that feels off the cuff, that feels native, that feels personal, it's cliche, but you can't fake authenticity.” - Jacob Shipley
If you enjoyed this episode, would you please share it with others and leave us a review?
About Jacob Shipley
Jacob started as the first social media hire at YouVersion, an app with half a billion downloads. While there, YouVersion's Instagram grew by over a million followers two years in a row. Their TikTok grew from 0 to 300,000 in less than 6 months. In his current role at Tyson Foods, he handles the technology and execution for organic social, paid social, and first-party data collection. Jacob also has a weekly newsletter, Social Studies, which has one goal: to help social media managers take their game to the next level.
Resources
- Connect and learn more about Jacob Shipley on LinkedIn.
- Follow Jacob Shipley on ‘X’.
- Visit Jacob’s newsletter for more information.
- Follow Dave Adamson on ‘X’.
- Follow Tommy Clark on ‘X’.
Additional Resources from Axia Public Relations:
- Listen to more episodes of the On Top of PR podcast.
- Find out more about Axia Public Relations.
- Social Media Content Calendar Templat
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.