On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 5% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
How to prepare for any communication crisis with Tom Ciuba
Tom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode.
Guest:
Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse background includes roles in consumer PR, association marketing, and employee communications.
Five things you’ll learn from this episode:
- What’s considered a crisis and issue management
- Why you should hire an outside agency to establish your crisis plan
- How to update your crisis plan
- How to manage social media chatter during a crisis
- Lessons learned from crisis communications
Quotables
- “It’s PR, not ER.” - Jason Mudd
- “No update is still an update.” - Tom Ciuba
- “We've written dozens and dozens of crisis plans for a variety of industries, a variety of companies of all sizes. And we've been brought in to manage those. So that body of knowledge from our entire team can really be contributed and added value to a crisis plan versus maybe what you can do from the inside.” - Jason Mudd
- “Come up with templated responses that if such a situation were to arise, you'd be prepared to answer quickly should the media or the public be knocking on your door.” - Tom Ciuba
If you enjoyed this episode, would you please share it with others and leave us a review?
About Tom Ciuba
Tom has been a professional communicator for 15 years and currently serves as Vice President of Communications at a freight transportation company. His diverse background includes roles in consumer PR, association marketing, and employee communications.
Additional Episode Resources:
Additional Resources from Axia Public Relations:
- Listen to more episodes of the On Top of PR podcast.
- Find out more about Axia Public Relations.
- CrisisPoint
Episode recorded: October 11, 2023
Sponsored by:
On Top of PR is produced by Axia Public Relations, named by Forbes Magazine as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.