On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of public relations to build a strong brand and great reputation. On each episode, we explore PR and marketing topics, tips, and trends with an expert guest as we help PR professionals stay on top of PR.
On Top of PR is one of the top 5% most popular podcast shows globally, according to ListenNotes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
Episodes feature guests from Carnival Cruise Line, Disney, Firehouse Subs, Southwest Airlines, Undercover Boss, Wells Fargo, Wounded Warrior Project, and more!
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
The ROI of LOL with Steve Cody
Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is.
Guest:
Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but not necessarily in that order.
Five things you’ll learn from this episode:
- What compelled Steve to write “The ROI of LOL”
- The reaction of comedy in the workplace
- Why humor/laughter is so important for companies
- How a company can measure the ROI of LOL
- Where the implementation of comedy in an organization can occur
Quotables
- “We conduct a lot of due diligence ahead of time. We understand what the guidelines and guardrails are for each organization's culture.” - Steve Cody
- “When in doubt, leave it out.” - Steve Cody
- “Consumers trust corporations more than anyone else right now. I think that means that we’re in a weird place right now.” - Jason Mudd
- “I’m a big believer that a fun work environment is not only going to be a better place to work but it's also going to generate more creativity and innovation within the organization.” - Jason Mudd
- “It has to be authentic. It has to be meaningful.” - Steve Cody
If you enjoyed this episode, would you please share it with others and leave us a review?
About Steve Cody
Steve Cody is a multifaceted individual, blending his love for climbing, comedy, and writing. From summiting the highest peaks in Africa and Europe to raising over $50,000 for charities through stand-up comedy shows, he finds pride in diverse accomplishments. Additionally, as a writer, he contributes to Inc.com, maintains a daily blog, and has made notable appearances on CNBC, MSNBC, NPR, and other prominent media outlets, as well as authoring his book: "The ROI of LOL."
Guest’s contact info and resources:
- Connect and learn more about Steve Cody on LinkedIn.
- Follow Steve Cody on “X”
Additional Episode Resources:
Additional Resources from Axia Public Relations:
- Listen to more episodes of the On Top of PR podcast.
- Find out more about Axia Public Relations.
Disclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.