Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 555: This Customer Acquisition Hack That Still Works From 2014 with Mathias Ihlenfeld, Woom Bikes
Highlighting the importance of the company's high resale value and the emotional storytelling of the brand. And, delving into holistic interests and personal growth, revealing a thought-provoking side that transcends conventional business perspectives.
In this episode, Jordan West and Matthias Ehlenfeld, founder of Woom Bikes discuss the delicate balance between brand awareness and tactical e-commerce activities in marketing. They share insights on leveraging community and referral programs to increase brand awareness and utilizing the existing customer base. The conversation also touches on the importance of creating emotional connections through brand storytelling and the significance of great employees in scaling a business.
Listen and learn in this episode!
Key takeaways from this episode:
- Emphasizing the importance of leveraging the community and traditional referral programs to create more awareness and utilize the existing customer base.
- The plan to collaborate online and offline strategies for specific key cities to create more awareness and increase sales.
- The significance of great people in scaling, along with creating the best employee experience.
- Delving into the importance of email marketing and the significant opportunities it presents for businesses.
Recommended Tools/App:
Klaviyo: https://www.klaviyo.com/
Recommended Audiobook:
Archetypes of the Soul: https://www.amazon.com/Archetypes-Soul-Varda-Hasselmann/dp/3442220009
Today’s Guest:
Matthias Ehlenfeld, the founder of Woom Bikes, originally from Germany, Matthias established Woom Bikes in Austin, Texas in 2014, focusing on selling high-quality bikes for children online. With a deep understanding of the balance between brand awareness and tactical e-commerce activities in marketing, Matthias is an expert in leveraging community and traditional referral programs to create awareness and utilize the existing customer base.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow