Ep 559: Facebook Ad Problems Part 3 - Uncovering Creative Gems In Your Account with Jordan West

Encouragement to stay up-to-date on industry trends and embrace a high performance culture based on metrics and performance. The significance of trusting the algorithm and allowing it to allocate ad spend, and encourages the use of psychology-based creative and continuous improvement strategies. 

In this episode, Jordan West gets into the crucial topic of creative content in advertising. Jordan shares insights on analyzing creative performance, uncovering hidden gems in your ads, and optimizing your marketing effectiveness. With practical tips on key metrics to consider, such as CPM and spending.

Listen and learn in this episode!

Key takeaways from this episode:

• Importance of analyzing creative performance in ecommerce advertising campaigns.
•  Metrics to consider when evaluating creative, such as CPM, spend, cost per result, click through rate, and conversion rate.
• Trusting the platform algorithms, like Facebook, to allocate spend to high-performing creatives.
•  Benefits of continuous improvement in creative strategy and setting up regular review sessions to analyze ad performance.
• The significance of using AB testing to develop variations and test different elements of creative.
• Impact of refining landing pages to improve conversion rates.

Recommended Tools/App:

Motion/Thumbstop: https://motionapp.com/thumbstop 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.

Learn more here: Tapcart