Ep 561: 2024 Influencer Tech Stack For Ecommerce Brands with Jordan West

The game-changing influencer tech stack that's reshaping the way brands like yours approach influencer marketing. This is not your typical influencer marketing spiel; it's a cutting-edge strategy that's ushering in a new era of social commerce and customer engagement.

In this episode, Jordan West gets into the evolving landscape of influencer marketing in 2024. Sharing insights from his own experience and recent discussions with industry experts, Jordan unveils his influencer tech stack and explains why influencer marketing has changed dramatically. From leveraging social commerce to using tools like Social Snowball and Shopify Collabs for managing influencers and affiliates, Jordan offers a wealth of actionable strategies for success.

Listen and learn in this episode!

Key takeaways from this episode:

• Influencer marketing has evolved and is quite different from what it used to be. It now involves strategies such as partnering with influencers rather than just paying for posts.
• Utilizing tools like Social Snowball and Shopify Collabs for managing affiliates, influencers, and turning customers into influencers can be highly effective.
• The importance of getting creative with incentivizing different tiers of influencers, engaging them through email and SMS, and possibly using bots for outreach.
• The concept of "social commerce" in 2024 and beyond is highlighted, with a mention of TikTok Shop and the significant opportunities it presents.
• The introduction of "creator commerce," which involves building cobranded landing pages for major influencers and achieving high conversion rates on those pages.
• Teasing the topic of customer-generated content and the use of Refundnel to enable it, showcasing its potential impact on generating new customers.

Recommended Tools/Apps:

Social Snowball: https://socialsnowball.io/ 

Shopify Collabs: https://apps.shopify.com/collabs 

Refunnel: https://www.refunnel.com/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.

Learn more here: Tapcart