Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 563: 2024 Organic Content Hacks From Ecommerce Brands with Natasha Chilcott, Marr Media Group
Integrating successful organic content into paid campaigns and aligning ads with organic content that performs well on social media. Using organic content to bring people into the brand's sphere of influence and position the brand attractively before using ads.
In this episode, Jordan West and Natasha Chilcott, a seasoned marketing professional with a wealth of experience in social media marketing for direct-to-consumer product brands. Natasha shares the importance of organic content in driving revenue and supporting sales, emphasizing the need to position the brand attractively before using ads. The conversation delves into the essence of organic content, the psychology-based marketing approach, and the integration of successful organic content into paid campaigns.
Listen and learn in this episode!
Key takeaways from this episode:
- The significance of organic content for driving revenue and supporting sales.
- Emphasizing the essence of organic content in building a community and engaging with the audience on a cultural level.
- Understanding that social media is not primarily for problem-solving but for entertainment, education, and connection.
- The value of creating content that sparks conversations and evokes emotions without directly promoting the product.
- The importance of psychology-based marketing and the "unicorn method" in creating effective ads.
- Understanding emotional IDs and emotional drivers in marketing.
- Focusing on awareness and consideration phases in the sales funnel when creating social media content.
- The importance of testing in marketing and adapting strategies based on what's working in real-time.
- The success of leveraging social partnerships with ambassadors, influencers, and joint partner giveaways to collect emails for email marketing purposes.
- The significance of moving social media followers onto an owned data list for email marketing to drive higher conversion rates.
Today’s Guest:
Natasha Chilcott, the Director of Marketing and Sales at Marr Media Group, specializing in social media marketing for direct-to-consumer product brands. With 10 years of marketing experience, Natasha also started her own marketing agency. During the podcast, she shares insights into the significance of organic content in driving revenue and supporting sales, the integration of successful organic content into paid campaigns, the importance of emotional IDs and understanding emotional drivers in marketing, and how her team operates on live dashboards, making daily adjustments to their content strategy based on real-time reactions and trending topics.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow