Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 566: The One App Every E-commerce Store Needs with Sam Barati, Tapcart
Integrating a mobile app with community engagement can aid in providing early access and gated launches. Mobile apps provide repeat awareness and a more direct and engaging relationship between brands and consumers.
In this episode, Jordan West and Sam Barati from Tapcart, a leading mobile app company. Get ready to dive into the world of mobile apps for ecommerce as we uncover the power of motivational messaging, subscription management, and app incentives in driving customer retention and increasing purchase frequency. Learn how LSKD, an athletic apparel brand, leverages motivational messaging in push notifications, and how Tapcart's technology helps manage and customize subscriptions, leading to upsell opportunities. Discover the impact of mobile apps on customer lifetime value and the convenience they offer to the fast fashion demographic, specifically Gen Z. Plus, explore the importance of peer-to-peer engagement, push notifications, and app-exclusive promotions in building strong relationships with customers.
Listen and learn in this episode!
Key takeaways from this episode:
- Motivational messaging in push notifications can increase user motivation and purchase frequency.
- Subscription brands can use mobile apps to manage and customize subscriptions, leading to increased retention.
- Tapcart's technology allows for subscription management within the app, creating upsell opportunities.
- Mobile apps contribute significantly to total sales for brands, emphasizing the importance of retention and convenience.
- Mobile apps can lead to higher conversion rates, average order value, and purchase frequency compared to websites.
- Gen Z and female fast fashion consumers find convenience and quick purchasing through mobile apps appealing.
- App incentives, such as exclusive products, discounts, giveaways, and gamification, can drive app adoption.
- Push notifications can be used to build relationships with customers through non-transactional messaging.
Today’s Guest:
Sam Barati, is a key figure at Tapcart, a leading mobile app company that has been revolutionizing the ecommerce landscape for almost a decade. Sam's expertise lies in crafting cutting-edge e-commerce strategies for mobile apps, with a focus on app extensibility similar to websites, and offering exceptional service to their 2,000-plus customer base. As an esteemed expert, Sam Barati has a deep understanding of the pivotal role mobile apps play in driving retention, customer engagement, and unlocking significant sales potential for premier Shopify brands.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow