Ep 1 - Know Your KPI - For Ecommerce, Facebook Ads, Google Ads, and more

In this episode, we talk about why you need to know your KPI's, and how you might be losing a lot of money if you don't already know what they are!

What is a KPI? KPI stands for Key Performance Indicator.

A KPI is a measurement you use to track meaningful performance.

KPI examples: 

• Ecommerce store KPI - Purchases, Return on ad spend (ROAS)
• Construction company - phone calls / percentage of phone calls that lead to jobs
• Large brands - amount of impressions

Your ideal KPIs will depend on your business goals. If you don't know your KPIs, it will be very difficult to achieve your business goals!


Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.

Learn more here: Tapcart