Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 586: Everything You Need To Know About Blogs For Ecommerce 2024 with Steven Schneider, TrioSEO
TikTok is playing a bigger role in e-commerce, but its closed-loop attribution can be tricky, making it tough to track conversions directly—yet, it still drives sales on platforms like Amazon thanks to a powerful halo effect.
In this episode, Jordan West with guest Steven from TrioSEO. We'll explore the complexities of customer journeys on TikTok, the immense value of consistent and strategic blogging for long-term SEO success, and why personal branding and authentic content are more crucial than ever in the age of AI. Steven will also share his expert insights on creating a balanced approach that combines SEO with PPC to drive sustained traffic and sales. Whether you’re struggling with attribution challenges on social platforms or looking to build your brand’s authority through content
Listen and learn in this episode!
Key takeaways from this episode:
- TikTok Strategy and Attribution: TikTok’s growing role in e-commerce is hindered by attribution challenges, but ads still boost sales on other platforms like Amazon through a halo effect.
- SEO and Blogging: Blogs strengthen SEO by enhancing category pages, with SEO being a long-term game requiring a balanced approach of content, technical SEO, and backlinks. PPC complements SEO for a well-rounded strategy.
- Authenticity and Personal Branding: Personal branding is key, as it resonates more with audiences than AI-generated content.
- Steven Schneider's Offers: Steven is active on LinkedIn, offering three free blog articles (worth $1200) for the first month, with a focus on blogging over backlinks.
- SEO Tools: Quality data sources like Semrush and Ahrefs are essential for data-driven blogging.
- Hiring an SEO Agency: Human expertise in SEO is valuable for long-term results, offering sustainable traffic versus PPC’s temporary boost.
- Social Commerce and Blogging: Blogs capture research-based traffic and support social commerce sales.
- Host Jordan West's Perspective: While PPC is great for immediate results, blogs are a lasting, owned asset for consistent traffic—illustrated by examples like a hiking brand targeting product-specific blog content.
Today’s Guest:
Steven Schnieder, an expert in blogging and SEO. He is currently connected with TrioSEO, where his title is presumably related to his expertise in B2B blogging services and SEO management. Schneider's background includes a significant shift from an interest in finance and an MBA to becoming a seasoned professional in SEO and affiliate marketing. He has managed extensive content operations, producing 300-400 articles monthly at his peak, and now leverages his substantial experience to help ecommerce brands build long-term content strategies through blogging and keyword optimization.
Recommended Apps/Tools:
Semrush: https://www.semrush.com/
Ahrefs: https://ahrefs.com/
Upstackified: https://www.upstackified.com/
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued