.png)
Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 620: How This CMO Took a Leather Brand from $3.5M to 9 Figures (Without Overcomplicating Marketing) with MacCoy Merkley
Ever wonder what it takes to scale a brand from $3.5M to nine figures?
In this episode, I sit down with MacCoy Merkley, CMO of Portland Leather Goods, to break down exactly how they did it—without relying on overcomplicated marketing tactics.
MacCoy started at Portland Leather Goods seven years ago, back when they were just a small Etsy shop.
Fast forward to today, and they’re the largest leather bag manufacturer in North America.
We dive into:
- The wild Craigslist job interview that landed him the role
- How COVID-19 forced them to pivot—and ended up accelerating growth
- The single biggest driver of their success (hint: it’s not ads)
- Why discounting isn’t the enemy—and how they do it strategically
- The future of e-commerce in 2025 (and why great products win every time)
Meet MacCoy Merkley
- CMO of Portland Leather Goods
- Former wedding photographer who landed a marketing job through Craigslist
- Helped scale Portland Leather Goods from $3.5M to over $100M+ in revenue
- A big believer in great products > marketing hacks
- LinkedIn: https://www.linkedin.com/in/maccoy-merkley-95146815b
- Twitter: https://x.com/MacCoyMerkley
Key Takeaways from the Episode:
1. How MacCoy Landed a Marketing Job With No Resume
- Answered a Craigslist ad for a “Digital Media Specialist” role
2. Scaling from Etsy to Direct-to-Consumer (DTC)
- Curtis (the founder) started Portland Leather Goods by hand-making leather bags in his garage
3. How COVID Forced a Business Pivot (That Led to Explosive Growth)
- COVID-19 shut down their in-house production—forcing them to pause website sales
4. Why Product Quality is the #1 Growth Lever
- 30% of their new customers come from referrals—no ad spend needed
5. The Future of E-Commerce in 2025
- Meta (Facebook & Instagram) Ads still work—but only if you have a product worth talking about
6. Why Personal Branding Matters (Even for B2C Brands)
- MacCoy & Curtis post daily on LinkedIn & Twitter—keeping PLG top of mind
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!