Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 632: How This Modest Fashion Brand Cracked $20M+ in a Tiny Market with Kareem Elgendy
If I were starting a DTC fashion brand in 2025, this is not the path I’d take.
But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse.
And here’s the wild part...
They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta
In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, CEO at Veiled, the world’s largest standalone modest fashion brand.
We go deep on:
- Why focusing on warm audiences is Veiled’s unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MER
- How they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrong
- What most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broad
This episode isn’t just about niche marketing—it’s a masterclass in disciplined growth strategy.
If you're an apparel brand trying to crack profitable scale...
If you’ve ever wondered if Meta is still worth it...
If TikTok isn’t working for you...
👉 This is the episode to binge.
🔗 Connect with Kareem:
LinkedIn: https://www.linkedin.com/in/kareemelgendy/
Website: https://veiled.com/
Email: kareem@veiled.com
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join my Skool community and connect with other eCommerce brand owners and marketers!