Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 236: How to Get and Keep Ambassadors for your Brand, An Executive Round Table Discussion
One of the most effective drivers of people to your brand is ambassadors. That is if it is done correctly.
In this episode, Chris Brewer, Co-Founder of OMG Commerce, hosts the executive round table, where they talk about their experience of having ambassadors and influencers for their brands. Join Tera of Jackson Rowe, Nick of The Legends Brand, Chris Meade of Crossnet, and Sean Holladay of Space Station as they generously share different approaches to get, keep, and grow your business with brand ambassadors.
KEY TAKEAWAYS FROM THIS EPISODE
- Communities are where you will get repeat purchases. This is how you will grow your Customer Lifetime Value (CLV) and become profitable.
- Listen to customers about what they need and find micro-influencers who can represent these segments.
- The easiest way to start getting ambassadors is through your customers.
- Be accessible to your customers where they can ask you questions and talk to you.
- Build a relationship with your micro-influencers through Facebook groups and other messaging channels and make sure they feel that they are part of the community.
- Do not jump to offering contracts to ambassadors, stuff changes, find the ones you love, build rapport, and then offer longer-term contracts.
- Reach out to other brands that have complementary audiences to you that you are not in competition with.
- Make sure that anyone you partner with as an ambassador really aligns with your values.
- Taking care of the people and the culture representing your brand goes a lot further than what you think.
- After learning the key information in this round table discussion, go out and execute or find someone with the skills needed that can help you execute.
TODAY’S GUEST
Tera, Jackson Rowe
https://www.jacksonrowe.ca
Nick Lamothe, CMO, The Legends Brand
https://www.linkedin.com/in/nick-lamothe-b687a6a/
https://www.legends.com
Chris Meade, CMO, Co-Founder, Crossnet
https://www.linkedin.com/in/cjmeade/
https://www.crossnetgame.com
Sean Holladay, Space Station
https://www.linkedin.com/in/seanholladay/
https://spacestationintegrations.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued