Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 245: Secrets to Scaling Black Friday Part 1 With Jordan West
Holidays are around the corner, and that means the Black Friday Sale is too. The question is, should you start your sale, too? And when is the best time to do so?
In this episode, Jordan West talks about when you should launch your Black Friday sale and how to arrange your holiday marketing calendar. He also gives some tips on how to prepare for these sales. Listen up, and let’s get holiday-sale ready!
KEY TAKEAWAYS FROM THIS EPISODE
- Black Friday is when people spend more of their money than ever.
- Release new products specifically for people who are in gifting mode.
- Be the feature menu for your customers, let them know what they can buy as gifts.
- Potentially launch some of your other sales earlier.
- If your sales are very steady and you’re doing great without any discounting, then just keep on going. You don’t have to incentivize with discounts.
- One practical reason to run some of your sales earlier is fulfillment. You don’t want to be caught up in the holiday nightmare.
- Prepare for your holiday sale by building your lists.
- Email, SMS, messenger subscribers, and having a mobile app, all of these are going to help you when you launch your sale.
- Just because everybody is doing Black Friday Sale doesn’t mean you have to.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website: HelpFlow.com
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued