Megan Dowd is a brand therapist, business strategist, storyteller, and certified equity-centered coach who helps business owners create a better human connection with themselves and their clients by drawing from who they are and what they stand for.
In this episode, Megan shares how she translated her acting chops into business-building skills, the value in finding your internal language to make your external impact, and her approach to creating more human connection in business.
Megan reveals that her theater skills were directly applicable to business, how she helped people for free before realizing she should charge, and her approach to helping clients with their messaging.
Megan describes how her business came into being, the 3 types of stories she sees many entrepreneurs using, why it’s important to develop your internal language before creating your external marketing strategies, and how she helps clients create an internal guidebook so they can develop effective external strategies.
Finally, Megan lets us in on the strategy she uses to attract clients, the types of clients she works with, using the scientific method to experiment with marketing strategies to see what works, and what she says is real vs. what we hear in the online business world.
I think you’ll enjoy Megan’s spicy take on marketing and online business, so listen to our delightful conversation filled with great insights and a few laughs!
Skip to Topic:
3:44 - Translating theatrical skills into business
10:59 - Developing your internal language to build effective external marketing
11:23 - Building an internal language guidebook to get past “language canyons”
16:19 - Using experimentation to test marketing strategies
25:02 - Working as a certified equity-centered coach
32:03 - Fiding clients through Instagram and referrals
34:03 - Working with clients who want something more than blanket marketing advice
36:05 - Uncovering hidden baggage we carry around language that may be holding us back
38:42 - Getting spicy about what Megan thinks is real vs. what we hear in the online business world
Find Megan at:
Website: https://withmegandowd.com/
IG: https://instagram.com/withmegandowd
Visit Stephanie at: https://stephaniehayes.biz/
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