BizTalk Radio's Podcast
BizTalk Radio Show services the managers and leaders of companies by providing them with insights on everything from leading people to driving profitability. Our mission is to inspire the leaders who influence the world around them.The topics vary, but include items like leadership, motivating, recruiting, sales, marketing, training and staying competitive.BizTalk is presented in an interview format hosted by Jim Lobaito. It features some of the most prominent thinkers on business and human performance in the world today. Jim’s unique style brings out the “story” of each guest, not just the information they present. This often leads to a more insightful program for not only the listeners, but the guest themselves.BizTalk is produced by Performance Group, who's passion is matching a person's abilities and career aspirations to our client’s job opportunities.
BizTalk Radio's Podcast
Cold Calling Dead or Alive?
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<a href="http://biztalkradioshow.com">BizTalk Radio</a>
Salespeople hate to do it. Some sales experts claim it's a dead technique, and yet lead generation is still essential in customer acquisition. Jim Lobaito, BizTalk Show host, explores with Wendy Weiss, The Queen of Cold Calling, the myths behind cold calling, why it is still very much a viable technique today and why your salespeople struggle executing on it. Wendy shares the number one reason why that is and shares her simple formula managers can follow that will enable their sales force to become effective at and enjoy doing cold calling.