Hunting for Novosparkus
“Novosparkus” is a wonderfully creative, unique, and memorable symbol of COHO Creative's mission to spark new thinking. The Novosparkus is absolutely critical to success. Finding it and putting it to use is where we come in. In every episode of this podcast, we will be Hunting for Novosparkus through yet another lens – trends, strategy, innovation, consumer understanding, and more. We’ll be beating the bushes, tracking the signs, and reading the landscape to find precious new thinking that puts you in front of change, in touch with your consumer, and ahead of the competition.
Hunting for Novosparkus
19: Arielle Rocca
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COHO Creative
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Season 4
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Episode 4
Arielle Rocca wants change, and rather than just saying it, she's doing something about it. Arielle co-founded Community Connected Academy at Patrick Henry High School in Minneapolis with the goal of building a new way to educate today's youth through culture, connection, and equity.