Floor Academy - Helping flooring, tile and stone contractors own an asset
Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.
Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.
The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners by answering the question how do i market my small business.
Floor Academy - Helping flooring, tile and stone contractors own an asset
Stop Selling Installations - Andrew Acker - Schluter Systems
What is it that you actually sell as an installation contractor? If your answer is installs, you are dead wrong. That is what you do but it is not what you sell. You are selling a solution to a problem that someone has and providing them with value. Think about it, if you had a $100 bill in your hand, what would you trade it for? The value of the proposed trade would need to be worth more than the $100 bill or you wouldn’t make the trade. How can you present value to your prospects beyond the fact that you can install something?
Andrew Acker is the Director of Education for Schluter Systems and has been with them for 27 years. Previous to that he was a C54 licensed contractor and tile setter for 20 years. Andy also sits on the bored of directions for the Ceramic Tile Education Foundation. Part of being the director of education for Schluter involves Andrew creating content that empowers contractors attending workshops to be better positioned than their competition in their market. This comes in the form of providing value behind using the Schluter name such as receiving a comprehensive warranty, products that provide solutions to common installation issues, or getting the contractor up to speed with industry standards to allow them to provide quality installs that last a lifetime.
Listen in to this week’s episode of the Floor Academy podcast as Andy and I discuss why you have to stop selling installations and learn how to solve problems by presenting value beyond an exchange of goods for money.
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Johns Manville
Schluter Systems
The International Surfaces Event
Kronus Soft
Ardex Americas
TileTools.com
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