Explore Home with Scott O'Neil, VP of Global Sales for Cylindo

Welcome to the Explore Home Podcast! This week explore home with Scott O’Neil, VP of Global Sales for Cylindo. 

Neil and Scott discuss how Cylindo’s focus on 3D product visualization platforms allow manufacturers and retailers the ability to provide customers the power to visualize products while shopping from home.  You can preview the work that Universal and Cylindo have worked on here.

Scott comments on how 3D technology is now front and center. With more people shopping online before stepping foot in a retail store, it is important that consumers “experience” the product online. Scott talks about how manufacturers and retailers have had to rethink how they present their products, the buyer journey has changed forever. Buyers now insist on narrowing down their product choices before going to the store or purchasing online. 

Scott details how Cylindo can help, it can be a challenge to show product online when it comes with options and customization. Consumers must be able to visualize the product online in the exact configuration that they are interested in purchasing. 

Neil and Scott then discus how visualization tools support the buyer journey. High quality content on a website has become mandatory as consumers do high level research online instead of in the retail store.

Scott finishes with stating that augmented reality (AR) is the next big thing. This conversion tool can show how an item will fit and look in your home. This technology is getting better and better and becoming more accessible. 

To discover more about the power of product visualization visit Cylindo.com