Managing Your Personal Brand

Brand expert, Sonya Barnes of Sonya Barnes International, places great emphasis on the need to develop your personal brand and not be satisfied with your default brand.  In this episode, she stresses the need to be consistent with your personal brand standards and the importance of never falling beneath  those standards regardless of the environment.  Sonya also walks us through the model of personal branding: 

1. A = Appearance
2. B = Behavior
3. C = Communication (verbal and non-verbal)
4. D = Digital footprint

For those working from home or in hybrid environments, she provides advice on how to  remain professionally visible, show value, and advance one's career.

Sonya is an entrepreneur and consultant, with two decades as an international style and brand expert. She has traveled throughout the United States and globally to destinations, such as Southeast Asia and Europe, providing keynote presentations and leading engaged training and workshops to Fortune 500 companies. She has  appeared in national and international media outlets, such as the Charlotte Observer, Charlotte Today, Good Day Vietnam, The Moulin Gazetteer (France), and the Chicago Tribune.   For more information you can visit her website at:  SonyaBarnesInternational.com.