Web Design Business with Josh Hall

344 - Life/Work Balance (running a web agency without sacrificing your family) with Oscar Quesada

• Josh Hall

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You’ve heard of work/life balance…but what about life/work balance?

What if, instead of prioritizing our work and living life around that, we set our calendars, schedules, and weekly routines to have our work revolve around our ideal week?

As freedom based lifestyle web designers, that’s exactly the option we have available to us

But it takes a proactive approach to make this happen, otherwise calls, meetings, design and troubleshooting will take up our entire week.

So, to help dig in on how to do this practically, I can’t think of anyone better to learn from than Oscar, the CEO of Lifedge who’s at the forefront of this life/work balance movement.

Covered in the episode:

  • How to set boundaries between family and work while working from home
  • How to turn your “business mind” off after hours
  • How to make it work when your spouse is in business with you
  • The game-changing practice of a “look ahead” weekly meeting with your spouse or family
  • The seasonal approach to hustle

Personally, I love these types of conversations because, as someone who loves my work and who likes to work, I constantly need to be prompted and reminded to make sure I’m not out of balance with my wife and family.

A healthy approach to balancing work and family = doing this sustainably without burning out.

Get all the show notes, and view a full transcription of our podcast chat now at joshhall.co/344

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Oscar Quesada:

I start building up my team based on their strengths and some of my weaknesses. That will give me the flexibility to have the team and the family time that I want and the vision that I want. So, as an advice for every web designer around there is like, yeah, to what Josh is saying. It is true, we I know that you want to do everything, because that's what everybody on twitter and linkedin is saying just be yourself and do everything yourself, but if you can find those marketing partnerships that can help you, um, create that amazing website that you want to create, or create this amazing class that you want to create, or create this, that will be the best, because then you're not going to be sacrificing necessarily, um, your family, because that's what happens. Then you're not going to be sacrificing necessarily your family, because that's what happens. Then you go and you build your business from eight to five, and then you go and you build your business also from seven to 10 pm or 11 or 12 or one, and then you don't have that life work balance.

Oscar Quesada:

Welcome to the Web Design Business Podcast, with your host, josh Hall, helping you build a web design business that gives you freedom and a lifestyle you love.

Josh Hall:

All right.

Josh Hall:

Web designer friend, no doubt you've heard the phrase work-life balance, but we're actually going to take a deep dive into that phrase and completely flip it around today and dive into this idea of life work balance. Yes, the idea of starting with your ideal life, your ideal day, your ideal work and your schedule depending on what your life looks like in work being something to support that and not the other way around. The idea is to help you run your web design agency and your web business without sacrificing your health and your family. My goodness, is this something that all web designers need to hear, especially those of you who are thinking about sustainability. So I'm really excited to bring on Oscar Quesada here today, who is the CEO of LifeEdge, and he's somebody who is really on the forefront of this life-work-balance movement, because Oscar, as you'll hear, is someone who's experienced burnout and has experienced a lot of issues with sacrificing family and sacrificing just good health principles in the sake of just doing all the work that could possibly done. So I think there's no one else better to hear this message from. With this idea of being sustainable as a web designer, we get into boundaries and how to separate family and work boundaries, how to turn your business mind off after hours. So hand up. If you're those who are in the shower, you can't turn your mind off. You're on vacation you can't stop thinking about business. You're on a date night you can't stop thinking about business. A lot of good tips to help you out with that here. If you do have a spouse who's in business with you, as Oscar does, you'll hear about some tips for that. I also talk about in this one something that was been game changing for me and my wife, which is to have a weekly practice of a look ahead on the week ahead. We generally do that Sunday night, so a lot of really good things here covered. They're going to help you with sustainability and, again, that life work balance, not work life balance.

Josh Hall:

Here's Oscar. Let's have some fun on this one, and I really hope this helps you out. I would love to hear your thoughts on this one. You can go to the show notes for this one at joshhallco slash three, four, four to get all the resources that we talked about. Oscar actually has a free life work balance checklist for you as well. That will be at the show notes for this one. You can also find it at lifeedgeonlinecom slash Josh. Or if to go to the quick link, just go to joshhallco, slash 344. All right, here's Oscar, let's talk life work balance. Oscar, so good to have you on the show. Man. I am pumped to chat with you about this, in particular because I run my business around my lifestyle. Basically, I would love to start off with that idea Like, do you feel like there's a movement towards not making a life around your business, but running a business around your life?

Oscar Quesada:

basically, yeah, exactly Excited to be here too. I just recently changed a little bit of my social media stuff and to say I'm a family man with a business, because I think family comes first and that life-work balance instead of work-life balance and that is incredible when you start thinking about that and trying to understand hey, what? What comes first? Yeah, Does it the business comes first or is it a life comes first? Family comes first. So there is a lot to go with that.

Josh Hall:

What a great point right out of the gate here. Oscar, life, work balance. I have never heard it said like that. I think you're on to something there. That's genius.

Oscar Quesada:

Yeah, yeah, to be honest, is one of those things that I even have like to strike through in my life is like, hey, there is usually, there is usually work and comes every day. You, you wake up and you do all these different things but then you realize, hey, what is truly matters around here, I think of, what truly matters is is life, it's family, it's your devotion, it's just trying to understand the biggest purpose that you are here for. And when I put work first, it doesn't truly go with my priorities. So I always now and you're going to be able to see it right here and listen to it that it is, I'm going to start saying life-work balance, and that's probably the first change on all this.

Josh Hall:

I love that, man. Let's dive into a little bit about where and why this is such a passion topic for you. I know your story is going to come into play here, so my initial question for you is like yeah, how and why did this become such an important thing for you? Was there an episode of burnout? Was there issues with personal life and work life? Yeah Well, why is this such a passion thing for you?

Oscar Quesada:

Yeah, yeah. I remember when I was in fourth grade, my teacher asked me hey, what do you want to do in life? And then I wrote it down and I put three things. I said I want to be married, I want to have a family and I want to have a family, and then I want to have a business. And those were my three things. By the age of 18, I created my first business, I owned my first business down in Costa Rica. By the age of 25, I already was married and still having that business. By the age of 30, well, 27 in that case I have my first child. Now I have three.

Oscar Quesada:

Well, what is interesting is that you start realizing well, you're in your 30s and you already have everything done that you wanted in life. So there's a bigger purpose in all this. And I started realizing that definitely there has to be something. There has to be something else. So I started reading a lot of books, I started reading a lot of interesting things, but it wasn't until my father-in-law of all, yeah, who would have said hey, when you are marrying my daughter, have you ever think about what is your vision for your family, what is your vision for your life? Because I want you to answer that before you married her. And that's when I understood hey, you know, family comes first and then, of course, it usually goes up and down. As you know, being a business owner and being an agency owner, you have your ups and downs all the time. And what is interesting about it is when I was, I created LifeEdge specifically this company, seven years ago. This is my second company that I own, second agency that I own.

Oscar Quesada:

What is interesting is that kind of like in the middle of it, just prior yeah, in the middle of it, like three years ago, I started to work in a little bit longer, I started to miss a couple of dinners, I started to go longer on the over the nights and I realized this cannot be the way.

Oscar Quesada:

So I have a heart to heart conversation with my wife and I'm like hey, there is something that needs to change. When I moved from Costa Rica and I know I'm skipping a lot of my story and I can maybe share another time but when I moved from Costa Rica to here, my health decreased quite a bit. I put a bunch of pounds of good American food and then realized that I'm just in decline a little bit on that health, but the reality is at the end. The reality at the end is the vision that I have for my family and the vision that I have for my business have to come in agreement. I cannot have one or the other. They need to come and they need to be really, really, really tied together. So that's the way that I run my business and I run my life.

Josh Hall:

Well, it's a really interesting point and an important point too. I heard this said a while back. This is a great reminder that a lot of people, particularly entrepreneurs and business owners, create business plans, but not many people create like life plans or like vision for your life, like you, like you very rightly said. So it's a great reminder for everybody to take a step back and make sure, just like you said, oscar, you have a vision for your personal life and whatever that looks like, whatever that includes family relationships, your schedule, your habits, your routines, and make sure that lines with the business side of things because, as as we all know, as entrepreneurs, business will very quickly take up priority. And, quite honestly, I found that there I've tried to give myself grace with this, because there's times where sometimes you got to hustle and sometimes, if numbers are down or there's a change in the market, if you have to pivot.

Josh Hall:

Sometimes there are going to be busier seasons, but it doesn't need to stay that way. So I think it's cool that you kind of caught yourself. I'm curious. That sounded like it happened on your second business. Did that happen in your first business too? Or what was the dynamic of your first business with your? We'll call it life-work balance.

Oscar Quesada:

Yeah, no. So the first business when it started, I wasn't married, so right away it is you and you are, you're coming out of college and things like this. Your life is just like, hey, this is fun and this is good and let's just have some, some more time and some more money, and then you start going. It's more like a play around, yeah. But then I realized that, hey, really, when you get married, and especially, as you know, when you have kids, it just changes everything in your life. It just changes the way that you think, the way that you act, the way that you prioritize things.

Oscar Quesada:

And maybe one of the biggest moments it was when I was on that first agency that I was owning. I read a book about marriage and I read a book about family that said, just because you have 39 years of marriage doesn't mean that you're going to have or you're going to. It guarantees you number 40. You need to come and work for that every single day. You need to have that vision that you had when you were just joining and when you just tying the knots together. So that really changed me to figure out, hey, I truly need this, I truly need to step back and then look at my agency as part of my life, and not my job as the biggest portion of my life.

Josh Hall:

And was there anything that led to that in that first business? Because, as a younger guy, like you said, and then eventually getting married and having kids during that, were those the catalysts that made you really reflect on that? Or or did you have any, uh? Or I guess one of the biggest questions is, like what was the work-life balance, or life-work balance between being a single guy who could work whenever you want, all the time, versus, oh, now I've got a wife and now eventually I have a child? Yeah, were those the catalyst moments, or was there anything else in that first business?

Oscar Quesada:

Yeah, it is interesting that you ask I'm a family man but I'm also a faith guy and then that means that the faith that I have in God personally, that changed me a lot. So when I was the first agency owner here with a partner that I have, it was really interesting because we were working. Then I was going to college at the same time and I even was studying for a second degree, so it was really busy and at the same time I would go and play like soccer at 10 pm because that was the time. But what suffered the most was actually my internal family, so my mom, my sisters. I lost my dad when I was 16. And then one of the things that my dad brought was that unity from the family.

Oscar Quesada:

So what I just started doing was being a little bit more I don't want to say workaholic, because I didn't feel like that, but I started to go in a way, more and more of the home and I was using more like home being like a hotel than a home. Yeah, so when I created the business at the beginning we talk about that and we start thinking about it it was more like me and my partner. He was a graphic designer. I was a web designer. So he's like hey, let's come together. I actually asked my mom for 80 bucks.

Oscar Quesada:

And then we went to GoDaddy and, hey, let's put a domain right there, create a WordPress site, and we're ready to go Rock and roll. Yeah, and then let's go and find clients now and it became really obvious to me that I was just searching for money. I was just searching for connections, for professional connections, and trying to to get up there with the mentality of the business. For the second agency that I own, I started in 2017. I was working with a company and then that company closed down. They went bankrupt and then, at that time I was actually starting, my wife was pregnant and then my son. At that time she was still in the tummy, but then he decided to come a little bit earlier than expected.

Oscar Quesada:

So but this is like I imagine. Like in March he came in May. I had, like March and April to work on starting the business and then all of a sudden, my little boy comes up, 33 weeks old, and I am like I haven't even held a baby in my life and I don't even know what to do and I am in a hospital with answering client calls and being like, hey, I need a break. Right now we're doing this website. I know we have this tight deadline, but we're going to have to move it a little bit and I think that is one of the parts.

Oscar Quesada:

And just going back to the original question that you have and an original comment that you made, many times we don't express those things and many times we don't know how to communicate with clients or even with our own wives or with our children the expectations. Like you said, there are seasons in life. So that means that many times, hey, there is a season in life to maybe work a little bit later because you have tight deadlines, but there is other times in life that it is OK to take a step back and be like, hey, I need to find that balance. Does that make sense?

Josh Hall:

Yeah, oh, absolutely so you had your. Am I right in saying that you had your first kiddo at the start of your second business? Is that?

Oscar Quesada:

right OK.

Josh Hall:

OK, your first business. What that right? Okay, okay, your first business. What? What were you? What were you doing in the first business? Was it marketing services, websites? You know what? What was like your suite of services? Cause, I think this may help set some context for creating balance, depending on what you do.

Oscar Quesada:

Yeah, exactly so it was a, it was a, an agency, so basically full service. But the reality is we didn't know specifically. We were just going and doing websites and it was that time when the boom of Facebook started. So 2008, 2009, around there where people were saying, hey, you need to have a social media profile. Excuse me, you need to have a social media page instead of a social media profile.

Oscar Quesada:

Yeah, so we added those into the mix, but we were really inexperienced with even WordPress and stuff like that, so our websites will take quite a bit long projects. And then, living in Costa Rica, everybody is relaxed and put out and stuff like that, and he's like, hey, so they don't, they don't go in the pace that the Americans go, you know, and what is really interesting about it is that then projects will take a long time and then, as as me, really being really friendly and even sometimes like people, pleaser, I will, I will work really hard during the night or something like that to try to make that tight deadline that we have the next day. But it is interesting yeah To your point what you were saying.

Josh Hall:

Well, the reason I asked that is because, with this idea of casting a vision for your business around the vision for your life, I would recommend I think probably what we would both agree on is like let's start with the vision for your life first and just, even if you're not ready to or can't do that yet, what would it look like if you could have a successful life vision for you around your work schedule, your habits, your family routine? And then let's transition to the business, because that the different things you can do around websites I do.

Josh Hall:

Still, I'm very hesitant for people who do full stack, full service digital marketing services and a lot of different things and SEO and videography and photography and web design and everything else, because that is a lot and it's enough just to keep up with web design and like one or two ancillary services. That's really where I would recommend stopping for for most work, or, excuse me, life, work balances. I'm this is a great training for me. Um, what are your thoughts on that, though? Did you did that factor into your next business here? Yes, with with life edge, to really think about like life first, then business suite of services, all that.

Oscar Quesada:

Yeah, yeah. So let me tell you this there is another phrase that changed my life and changed the way that I do business now, and that was um a phrase that it says there are only through two roles basically in life that you will never be able to outsource one being a husband, two being the father of your children. And those are the only two things that you cannot outsource in life. It depends on you, it's your purpose, it's your calling and you need to be there for them. They are counting on you. So when I created Lifehitch, I started as a web design company. So I'm like, okay, well, I'm always looking for the best website ever. You know, like I created websites and I'm like which one is that website that will work completely for a website? So I started as a web design company and then realized, hey, what you need, it is really good photography, because a stock photography ad kills the website and stuff like that. So I started to partner with photographers that they will come in with me and take pictures for the website. Then also, like you imagine, six years ago, it was the boom of having background videos and about us videos and putting all the videos. So I was like, okay, well, I also need a videographer to go with me. And then I will include that on the quote and I'm like, ok, well, I also need a videographer to go with me. And then I will include that on the quote and I'm like, ok, now I have a good website that I know how to design, but I also have these marketing partnerships that come alongside with me on photography and videography.

Oscar Quesada:

Well then, I'm still in the search for the best website. I start realizing, ok, just, not only that has to be also around SEO. Yeah, so how about if I found an SEO expert? And I went and I try and I'm a certified SEO guy, you know from those, one of those SEO specialists, credentials and stuff like that on the internet but I realized, hey, I don't, I don't want to do this full time necessarily, and I know there is probably people that really really enjoy this, and if I want to spend more time with my family, I need to probably bring somebody with me here. So I brought an SEO expert again to the table and what I'm saying here, I start building up my team based on their strengths and some of my weaknesses. That will give me the flexibility to have the team and the family time that I want and the vision that I want.

Oscar Quesada:

So, as an advice for every web designer around there is like, yeah to what Josh is saying. It is true, I know that you want to do everything, because that's what everybody on Twitter and LinkedIn is saying Just be yourself and do everything yourself. But if you can find those marketing partnerships that can help you create that amazing website that you want to create, or create this amazing class that you want to create, or create this, that will be the best, because then you're not going to be sacrificing necessarily your family, because that's what happens. Then you go and you build your business from 8 to 5. Then you go and you build your business from eight to five, and then you go and you build your business also from seven to 10 PM or 11 or 12 or one, and then you you don't have that life work balance.

Josh Hall:

You shared a great quote with me, oscar. I'm going to share one with you in return. This is something I talk about in my I have a scaling course, uh, right down your alley, like preaching to the choir, um, which is the only reward for doing everything in your business is burnout. And it was from a book called free time, which I highly recommend everyone check out, particularly based off of this conversation by Jenny Blake and that quote, like I read that in a time where I'm more reflecting on the like, the truth of that quote where, like, like you said, especially when you're a freelancer and a solopreneur, I think it's okay to try a lot of things and, honestly, you should, you should just, you can theorize all you want, but until you actually do something and actually get your work boots on and do something, you're not going to quite know how you feel about it, if you enjoy it, if it's good for your suite of services. So I think it's good to a lot of experiment, especially if you have the time, when you're younger or single or or whatever your season of life is.

Josh Hall:

Yeah, but you do have to catch yourself because, like you, like you said, if you don't have a vision for your life. It is just all going to add up and compile and the next thing you know you're burned out and I would love to hear from you whether it's anything that has happened in your past or whether it's. I'm sure you've had agency owner friends and colleagues you've seen burn out. What does burnout look like? I've really been interested in this question hearing, hearing what others say, because I have an idea of what it looks like and you know real world experience and just friends I've seen go through. But to you, oscar, like, what does burnout look like?

Oscar Quesada:

yeah. Burnout means um having to check my phone when I get home because I miss emails and I believe that I cannot, that they cannot wait and I need to answer them. Burnout to me means when I'm going to bed, I'm thinking more about work than talking to my wife. Burnout to me means when you just have this huge to do list, realizing that there are so many different roles that maybe you can outsource or you can, or you can bring people to help you, and then you don't get anything done. Burnout means missing deadlines with clients that is so important to to make sure that you have them right. Burnout means truly not being involved in your family's activities, in your, in your kids activities.

Oscar Quesada:

Reality, it is that if you are not mentally right where you are and being active where you are and being present where you are, like if right now, if I will be opening my email and opening my my phone and don't be present, you will never truly enjoy the moment.

Oscar Quesada:

There will never be a moment like this again, and it will happen with your clients, it will happen with creating this website, but it will happen also with your family If you are missing those family moments, those opportunities in life with friends outside of it and you are just worry and worry and worry and worry about work stuff. Then we have a problem and we have a bigger problem. So, yeah, bernal, to be honest it's tough, and I remember you posted this a couple, maybe weeks ago that it was the admin bar survey, that it was the admin bar survey and one of the last questions he was like what is the most common struggle that freelancers and agent owners, agency owners, have? And and 33 I believe it was they mentioned it is that work-life balance, that that idea of I don't know how to handle um work and life or turn it off.

Oscar Quesada:

Yeah, turn it off, so they're all burnout, they're. They're like, hey, I I can't anymore, hey, I can't and I think what's interesting about that.

Josh Hall:

It does seem like the constant hum of the business in the back of your mind. I don't know if it's possible to completely turn it off for any entrepreneur or business owner, I just don't know. I would love to say I've mastered that, but I haven't. I think about it all the time constantly, but it's not at the point where I can't focus on other things. And it's also tricky too, when you love something and things are going well because that's like the most exciting thing. Like the most exciting thing to me is not like talking to my neighbors about small talk Now, like I would so much rather hang out in my community and talk and seeing people's businesses explode. So at the same time, it's like even when business is going well, it's equally important to just have a habit of like turning things off.

Josh Hall:

But to your point, those little things add up to lead to burnout, which could be like what you talked about are kind of the symptoms of burnout burnout, but then like the result of burnout could could be complete and utter exhaustion, irritability, just or stopping or just like completely piecing out. I mean, how many creators and entrepreneurs have we seen over the years You've been at it for a while too that are just completely gone. They're like I'm done. I'm not even touching this stuff anymore because it can be extremely all encompassing, um. So there's a lot of important points, even even, like I said, that little, the little hum that I that I always feel in the in the back of my mind. For me it goes back to another quote, which is wherever you are, be there. And my gosh, like you said, oscar, when you're with your family, when you're, when you're off the clock, be there. I can't.

Oscar Quesada:

You know that's, that's a constant weekly challenge that I have for myself as well yeah, and there's. So it's a balance. Yeah, so, not every day your business is great, not every day your business will be bad. So there is a balance, and there are seasons in life and and, and. What I always go to is show up and then go there and put on your work as much as you can, but then put the same amount of work, or even more, when you're at home, because that that is truly what matters.

Oscar Quesada:

Yes, I understand, I understand there is a lot of different things, but, but truly it is that at the end is like I believe we many different times, we work so much harder on our business than what we are thinking about our vision or our family vision, or how are we raising our kids, or things like that.

Oscar Quesada:

So many times we are expecting to go home at five or six, whatever you come home, and I heard so many different stories about CEOs and business owners of saying, hey, no, I just got home like at eight. I didn't even have dinner with my wife and with my children and I'm like that's exactly not what I want to do. I also started when I started LifeWitch. I said to myself. Hey, I want to have a business so I can prove that you can have a business and not lose your family. Because when you see all the millionaires and billionaires in the top 10 list and things like that, you argue where are their families, where is the relation with their family and where is their wife? Oh, this happened or this happened or this happened. I didn't want that, I wanted that balance and I wanted that success also in my personal life like that. The other interesting thing and factor here, josh, is that I work with my wife.

Josh Hall:

Oh, I didn't know that, okay.

Oscar Quesada:

So when you're talking about hey, how can you turn off that?

Josh Hall:

It's a whole different dynamic there.

Oscar Quesada:

There is a whole different dynamic that goes into it, because before we used to, hey, let's share about what is happening in your life and what is happening in my life. And then he's like now we are all together. Yeah, hey, did you read that email? Hey, did you see this? So we became really intentional that when we're with our kids we need to talk about family stuff, not about business stuff. When we are with our kids, we turn off our computers, we put them out, we put our cell phones away and when we are just us, then we can talk, maybe, about some of those things.

Oscar Quesada:

But the other thing that we did that I thought it was really important and maybe this is an advice for you or something like that for you that are a listener currently is we put an actual scheduled meeting on our calendar to talk about vision of our lives. So basically on Fridays at 1145, because we're taking business hours to do our thing, and that's the pleasure of working with my wife in the business and in business hours we talk about the family hey, how is the family doing? And then we have a scheduled time to talk about the business too, but we are scheduling that. So so you know like, oh, I have this conversation later on that I can go and talk about that. We have a little bit of an agenda too. It sounds really, really robust, but it's really informal, to be honest, and yeah, and then.

Josh Hall:

But we are intentional about that, that's the word, yeah that's intentional is a great word for that, even if it's like my wife and I started doing this this year, which is on sunday nights. We'll just because she's a stay-at-home mom. We have three kiddos or it's wild, you know going on, um, they're, they're all currently. My one daughter's going to start some preschool outside of the home this fall, so it's going to be our first time where not all three kids are in the house every day all the time. But because of that, it's very hard to have that intentional time, um, unless it is during work hours or it's like 11 o'clock at night when the kids are finally all down and you're like, the last thing I want to do is like map out our life balance. I just want to like, I'm just done. So what we started doing in Shor is Sunday evenings, even if it's later.

Josh Hall:

We just look at the week ahead and for her, just to know what calls I have, what I'm planning on doing, what type of week it's going to be. Is it going to be a busier week? Is it going to be more of a hustly week, or is it going to be a pretty chill week where I've got a few calls but we could go to the zoo on a Wednesday. We're doing that next week, like I'm planning on taking a day just middle of the week to go to the zoo. So that type of just weekly intentional time in ours is super informal.

Josh Hall:

I literally just pull up my calendar on the phone and say all right, monday's clear about, you know, planning on getting this done Tuesday a couple of calls, we just do that and for her it just makes planning the week ahead so much better, communications better. Both of us I think, like a lot of parent printers especially, need to have some structure and almost like a goal to reach by the end of the or you know, you know like a almost like a regimented type of approach. So that's what worked for us. So I love that here. I love to hear that you know in a similar way, you guys are doing something.

Oscar Quesada:

Yeah. So one of the questions that I asked my wife to understand hey, where, where can I end and finish? I told her when do you need me home? So I know that you're with the kids and they sometimes they go to school, sometimes not and he's like okay, where, when do you need me at home? At what time? At what time do you know that? Hey, father needs to be there because everything is going crazy? And then she said hey, I want you to have dinner with us, and that means to me is at 430,. I want you to be home. And I want you to be home and be ready to be with them, because I am done and I love her, and if you are a parent, you understand that feeling. So hopefully it doesn't sound that hard.

Josh Hall:

Yeah, oh, I love my kids to death, but sometimes I can't wait for Monday mornings after the weekends, cause I usually it's 24, seven, it's just. It is exhausting, yeah, yeah.

Oscar Quesada:

So I asked that question to her and then she told me that and I'm like okay, so what do I need to do in my business side to understand this? Well, I don't start meetings after 3.30 because I know me, I know myself and I know that I will go longer if I wanted to, so I don't do that, so I have a scheduled times to go into it. So you are being intentional to work alongside your wife, alongside the person that you love and the person that you're trying to balance this with, and then you are being just present with your family when you are most needed. And that's the reality of it.

Oscar Quesada:

What I do with my wife is, on Fridays, we go and we ask three quick questions hey, what's going well, what's not going well, and what do we need to work on? And what's going well with our kids, what's going well, what's not going well and what do we need to work on, you know? And what's going well with our kids, what's going well with our marriage, what's going well with the business, what's going well with our friends, and then what is not going well? And it's just really simple and easy, but it's just so intentional and communication is the thing that we need to always improve on.

Josh Hall:

Is the little Friday intentional time you guys have. Is that for both business and personal? Those questions Like do you have, you know, 10 minutes for personal stuff and 10 minutes for business stuff, or is sometimes it just personal? How does that work for you guys without those lines blurring between business and personal stuff?

Oscar Quesada:

Yeah, yeah, and I wish it would be like a strict and be like okay, we're going to talk about this, but things happen and stuff like that. Um, I will say it's 80% family and then 20% business. If we need to catch up, we do the business part at the end, um, but most of the time we do that now we have, we work together. So my wife is project managers, account manager too, so we need to always be in contact. So we talk a lot during here, but then at the same time, when it's family time, there is that intentional time to be there. But, like I said, I wish it would be like a strict and be like oh, okay, just this and have another meeting for that. It doesn't happen.

Josh Hall:

That way there is a balance on that I would imagine working that tightly together throughout the week. You're probably going to cover a lot of the business stuff during the week, so you do have that intentional Friday time. I imagine that is the time to talk family stuff and goals and plans and everything else ahead, exactly.

Oscar Quesada:

And when you are working with her, business comes first. Yeah, because then we're working, working, working. And then where is the intentional time to talk about our family vision and stuff like that?

Josh Hall:

So that's, that's what matters in business where she missed something or there's a miscommunication, or she has a different vision. You have a different vision Basically. If you're in a tiffy in business, how do you not take that home?

Oscar Quesada:

It's a work thing. So one of the things that we did and I think it is intentional and it is really really good is, first, we took the office out of the home. Now, for some of you that doesn't work and that's okay, but we have an office. And then, actually, the other second thing is we got separate offices. So what that means is, hey, she has her space, I have my space. We need to talk about it.

Oscar Quesada:

I go to her office and we talk about it, but as soon as we go home again, our vision is to be present with our kids and we need to talk something about later on. Then we will talk about it, but most of the time, that stays here. There are some things that we need to talk and it blurs the lines of hey, was this a struggle personally that you had, or was this professionally? But after all, my wife is also a team member and as a team member that is here in the business, I need to treat her equally and I also need to treat her with the great leadership skills that I have been given. And he's like OK, let's walk through all this and let's make sure that you don't have to take this. This is maybe something that happened here. We don't have to take it home.

Josh Hall:

That's very wise advice and counsel to literally if you can take your office out of the home, because that is the. I imagine that is where those lines literally blur together. I think everyone, especially who were not used to working from home, when COVID happened, everyone realized and, I think, had more respect for people who worked from home, to be able to turn things off even if you're working on the kitchen table or a guest room or something. So that's very, very wise counsel, especially when there's a marriage dynamic and a business partner. I know like partners the cool new term for marriages but let's be very clear there's a difference between a business partnership and a marriage partnership.

Oscar Quesada:

Yeah, yeah, the other thing I want to offer is that we understood our roles. And when I'm saying this, um, take it with a grain of salt and we can argue all this that we wanted and stuff like that. But I I told her, um, tara is is my, my wife's name, and I told her, hey, you are, you are the CEO of CEO of our house. So I want you to be the CEO of our house. Roles, responsibilities, all that, all the fun stuff. I need you to manage that and then I will be the CEO of the business.

Oscar Quesada:

And the reason and she also wanted that, so the reason we did that is to understand where our roles and who has the final authority or decision and of course it's not when it's families is so much more difficult. She will say it's a co-relationship right there. But, as you probably know, when there are partners in business, it gets really tough, and then what that means is like there cannot be two CEOs making decisions. There has to be a final authority on it. So that's kind of like also how we define our lines a little bit more and how we handle the marriage in that situation.

Josh Hall:

There's so many parallels as we're diving into this even further and kind of peeling back the onion of life, work, balance between business and just life in general. That idea of roles reminds me of like what I have in my scaling course, which is a role chart for your business and the same is true for a household. Like there does need to be kind of a role chart, not based off of hierarchy, of like like who's in charge, but there are just different roles that need done in the house. Like there are meals that need to be made, just you know like chores that need to happen. There are are meals that need to be made, just you know, like chores that need to happen. There are just things that need to be done to keep a household going. So we kind of have that same thing, oscar, where, like we have these like buckets and we just we each kind of have our roles defined.

Josh Hall:

Now to where like it's funny we were just talking about this last night because we look like kind of a fifties family to where she loves being a stay at home mom and a homemaker.

Josh Hall:

That's literally like she's just not a career person, and that was kind of one thing that attracted that to for me, to her, especially when I started my business, because I was kind of like not of any sort of like power thing, but I was like I am, I want to focus on the business and to be able to be present with family when I'm not working.

Josh Hall:

And that puts a lot more pressure on my shoulders because everything is up to me. But at the same time, when Em and I my wife, when we talked about it, she realized like she's going to try to do as much as she can that way when I'm not working I can be present and we kind of all have our own little roles, which has worked out really well. Like she does most of the cooking now I can cook, but she's just better and she's enjoying doing it. And I but I have like my set of chores. Like I do all the lawn work, I do all the sweeping in the house, I do the mopping of the floor. That's something I don't mind doing. Like we kind of have our roles defined literally, like you know, pretty, pretty technically, and we got it going pretty well now.

Oscar Quesada:

So that's. That's the thing. So writing clarifies thought. And many different times when I'm saying, hey, do you have a vision or do you have a roll chart, like you were saying, and things like that, maybe they're in your mind, but when you put them on paper they become a little bit more real and then, all of a sudden, then you get some clarity. Oh, ok, well, I need to do this these days. So I need to be intentional and put it on, maybe on my calendar, to do this. And the same thing happens with my wife specifically too.

Oscar Quesada:

And one of the things that I started doing and I would love your thoughts on this is I have a to-do list. So I have my project management tool. It has a to-do list. You know you go from one to 10.

Oscar Quesada:

But I started categorizing those to-do lists based on the roles that I play on the business and also on the family. So, for example, follow up with this client. Well, that is because I play the sales role, the salesperson role on the business. Decide if this is the project management tool I want to use next year. Well, that is a CEO decision or a COO decision that I also play in the business, because in a small business, you're always putting so many hats, but on like, for example, in the family environment, it also works that way.

Oscar Quesada:

So I'm a husband, I have to do these kind of things, but I'm also called to be the father and I need to do these things and have dates intentionally with my kids and stuff like that, and have dates and plan dates. So I started working on my to-do list and that is where I actually mix both of them. So my to-do list, that is where I actually mix both of them. So my to-do list I have both things together so I can prioritize from what needs to be done today. It doesn't matter if it is business or if it is lifestyle.

Josh Hall:

That's interesting. Yeah, I didn't really think about mapping out a to-do list like that. We're certainly a little more casual when it comes to like it's probably in our heads as far as like the to do things family wise. But, thinking about it, I will say this when it comes to these parallels between business and family life and being wary about how they merge together, One thing I have learned that is just as important for family that I heard years ago as a business principle, is that in order to grow a business, you need to always do two things market and innovate.

Josh Hall:

Like you've got to market your business. You've got to sell. You've got to refine and make it sellable and interesting and sexy in a sort of way. And then you got to innovate. You got to try new stuff. Sometimes you need to drop old services, Sometimes you need to add new services. Sometimes things are working well, Sometimes they're not. Same thing, especially in a marriage. I've literally applied the marketing and innovation to particularly a marriage where and the same thing with kids too, keeping them interested in doing new things.

Josh Hall:

It's like you have to market, meaning you got to freaking date your wife dudes. Take your freaking wife out on a date Like I am shocked about how many friends I have who are married and they're just not doing great in their marriage. And a couple of times I've been like, well, when's the last time you guys have gone out? And they're like, well, we went to dinner. I was like, well, did you? Did you go to dinner? Did you like take her on a date? Cause if you take her on a date, she will be thrilled about that, especially if it's been freaking three years.

Josh Hall:

So like it can be as simple as that, Very timely, Literally. Tonight we're going on a date night, my mom's taking the kids and we are not going out to dinner. We're going for a date. Like if you make it special and you market and you do that over and over, especially when you get into years of marriage, you have to spice things up in all sorts of ways and going on a date could be as simple as that. And then you got to innovate, Like you need to literally like try new things, get out of your usual routines and what's working, what's not, especially depending on the season of life you're in with kids and everything. So all that to say, yeah, like marketing and innovation just as important in family as it is in business that I've found.

Oscar Quesada:

That was. That's awesome. That's a. That's a great one. Um it. It reminds me of the phrase that I said just a couple of minutes ago that it was like just because you have 39 years doesn't guarantee doesn't guarantee you 40 years of marriage, because you still need to date your wife every single day and you still need to keep going. That is awesome. I love that marketing innovation and I think that is what it is. When you own a business, and especially a marketing agency or any type of marketing, with everything that is going on right now in our world, with the increase of AI and all these different things, you need to be constantly innovating, but then you also need to be testing things, and then you also need to be analyzing and you also need to be optimizing and you need to be creating your, your own processes.

Josh Hall:

Yeah, so I love that, what you just say and it's funny when I was thinking like I mean so many. I feel like marital problems especially could probably go down to just not doing anything new or fun or, you know, be like being intentional, like you said, and I do think it's just. I think I don't. Maybe this is more recent, like over the past couple of decades, maybe maybe there's been a different wave as far as this idea of like pursuing your relationship over and over and over again, Because I do think there's this idea of dating and pursuing something early on and then once you get it, once you get the girl, then you just kind of stop. But that's the time to actually pursue more and more, the time to actually pursue more and more.

Josh Hall:

It's literally the same framework and idea that I teach my students for their current clients who are paying them monthly for hosting and support and care plans. It's like don't get comfortable, spice it up, tell them you're offering something new, or offer strategy calls now, or let them know hey, there's something new going on and we want to make sure you're prepared for this, like as soon as you get comfortable in business and life. We all know comfort comfort does not lead to prosperous places. So being like comfortable is why a lot of clients are like, yeah, I don't even know what Josh and his team are doing anymore, We'll, we'll move on. I had that happen to me many a time. Every agency owner has had that happen, where you lose a contract, especially if it's ongoing, because they just didn't quite know what you were doing, you weren't marketing, you weren't innovating. And I guarantee, on the relationship side of things, same thing with kids and family relationships. All those relationships, if you don't have intentional time to pursue, they're going to suffer, they're going to fizzle.

Oscar Quesada:

Yeah, that is so true. I will say it is just crazy how we just get too comfortable when it is with our families, too comfortable. We just get into this routine of just hey, having maybe sometimes even breakfast together or sometimes even dinner, and that's the only things that we do with them. And in marketing too, I cannot agree even more with you. We are always looking for that monthly recurring revenue yeah, as marketing agency owners, but we don't put the work on the relationship. We don't put the work on actually building out that relationship, understanding what are the problems, understanding our solution, understanding the solution that we are offering. It is actually making a difference in their lives. So all of a sudden it goes six months or for some people it is like years, and then I have these calls all the time. Oh, I don't even know what they do. Oh, yeah, I enroll into that, but I don't know. This seems like this is what they're supposed to be doing, but they're not doing. Oh, I hired this agency and they're on the other side of the country. I have never talked to them. I don't know about it. It's just so interesting to me because the way that I build the business is like it's relationship driven. It's a partnership. Yeah, it's coming together to help you and that's the idea of the marketing agency. That, to me, to be successful is that.

Oscar Quesada:

But in family side is the same way. You need to be intentional every day. Let me tell you one example how I do that. So we intentionally, we intentionally take our kids to school, meaning like we drive them to school. And the reason why is we saw all these different stats and stuff like that that most of the bullying in the school is happening in the school buses. So when they go in and to the school, that's where most of the bullying happened and when they come back, most of the bullying happens too. Bullying happen, and when they come back, most of the bullying happens too. So we're like, how about if we take those seven to ten minute drive and we just become intentional with them instead of then maybe being on their headphones or something like that? How about if we just talk about life? We just talk about, hey, do you have any questions? We just talk about that. When you start thinking about that compound interest of 10 minutes every single day for 100, 150 days that they go to school, well, the result is amazing. And the same thing is happening in marketing. If you are showing up 10 minutes or five minutes or writing an email to them to understand their story, the compound interest on that relationship becomes even more. Then it's going to be more difficult for them to say, hey, they are not doing everything.

Oscar Quesada:

I just literally sent an email to one of our clients. I just saw that they just got like a couple of nasty reviews Google reviews and we're not necessarily hired to go and respond by them. There are some people that are offered that. But I just sent him an email and said hey, I know that our meeting is coming it's probably in the next two weeks and it's already scheduled but here is a blog post that we just wrote for you to answer these things. I didn't have to do that, but, just a friendly helper that I am, I'm like hey, maybe, maybe you need this at this exact moment, and it took me two minutes and then I'm hoping for the response. I haven't opened my email yet, but it's like hey, we're going to love it.

Josh Hall:

I imagine they're going to love it because absolutely give, give them something that takes some weight off their shoulders and there's like a professional. Maybe you can even say like we've, we see this, you know it's a common thing, so here's something that has helped other people. That's genius, man. The point is that I love that you're making is it's like the small stuff that could be done in a few minutes that make the biggest difference, especially when they compound. I'm so glad you prompted me for this because I had this thought earlier and I completely lost it.

Josh Hall:

But one thing that I've been doing over the past year or so with the idea of chores and just little tasks around the house is I try my best to unload the dishwasher in the mornings. We run it at night and in the morning. That way when my wife gets going on stuff when she's got the kids, she doesn't have to do the dishes too. And she's told me multiple times that of all the rugged sexiness that I exude, that is the sexiest thing that I do day to day is I just unload the dishwasher and she looks at that and she's like my man did that, Like that simple little thing. You know it really has made like the biggest difference day to day.

Oscar Quesada:

So that's awesome, because the small things in life build up, and that's that's what it is to be honest. Things in life build up, and that's that's what it is to be honest. Uh it it is that like you just start building up if it's minutes or if it's a small things, and they build up to be huge. That's business too. I think there is a phrase um it is. It is from rory baden that he says success is never owned, it is rented, and the rent is due every day and and that is like, okay, well, you never arrive there. You know, like you're always like, when you're feeling comfortable to go back to that idea, well, maybe you don't get too comfortable, because tomorrow is a different day and with family stuff it's the same way. Yeah, so you need to be sexy every single day, not just one day of the week.

Josh Hall:

That's great. Oh, I'm gonna clip that out for the socials here. Oscar, there it is. While we're wrapping this up, I want to make sure to give you an opportunity to make sure there isn't like a big talking point that we haven't talked about that you're super passionate about. The last thing I want to do is, in this call and you being like, oh man, I wish we talked about this. Is there anything else, as we get ready to wrap this up, that you're like we got to talk about this with this idea of you know, not sacrificing your family for your business?

Oscar Quesada:

Yeah, I believe there is an influence point when you truly make a family vision. When you truly make a family vision, like when you truly think about what is my family, is it's going to be in 10 years. I read once on those maybe probably all of us fathers maybe listening have received this Facebook ad that it says you only have 18 summers with your boy, you know, with your kid. And then you're like, wow, this is 18 summers and I'm already looking at it. I'm like man, I only have 11 more. What am I going to do with that? But everything that that is just basically saying it is like what do you want to do with your life and how do you can become like intentional about that? So when my wife and I created our family vision, it was truly an understanding of, okay, that life is more than just money. Life is more just than maybe even have kids. Life is just more than even just being married. So what is around there? What do we really want to do? What do we want to do with the profit of our business? Do we just want to save it? Do we just want to invest it? Are we living for retirement or are we living for today. These are important questions to ask every single day and trying to understand, and we are really intentional, every six months to we have a paper, it's like an 18-page document that we bring up every six months and we talk about it. Hey, this is our vision In December of 2030, right now, we have been in the five-year journey. We want to do this and this is how we're feeling and this is what we are vision casting, because when you write those things and when you are thinking about that every single day, it becomes more clear to you the steps that you need to make on your own personal life, with your family and then with your business. It is that simple. It is a big step. It is a big step. So not that I don't want to put a lot of emphasis on that, but I will say that that's probably one of the things that helped me the most and helped me understand that. I just want to share this.

Oscar Quesada:

I know you had a tough time with one of your children a couple of years ago and it started and it's still going and it's coming up and I was even like choking up to one of your last episodes and things like that. But last year, we had one of of those scares with my wife, and one of the interesting things about that is she had a brain tumor and then, thankfully, now everything is great. But one of the things that we were talking about is, well, what happens if you died? How do you want me to raise this family? And think about it? If you ask yourself that question right now, what do I need to what? What do you want our kids to remember from you? How do you, how, how do you want us to to be, and and what? What do you think is the no negotiables that I should keep doing? You know, because if she dies, I'm not going to be able to talk about with her every Friday. You know, I'm not going to be able to talk with her about these things, and we were just really intentional about building up that family that we wanted to to build. I'm usually. I'm usually really.

Oscar Quesada:

I tried to go against culture and a lot of different things, and one of the of the things that that I struggle with it is the idea of that everybody needs, everybody's waiting until they are 18 so that their kids can leave, and I think that I want my kids to come back and have their mom and dad as their friends and have their siblings that they want to spend time with and that they have, and that they want to come back and hang out with us, because life is not over after they turn 18. Life is just starting for them and I want to be beside them. So I'm trying to do all these different steps right now. Who knows, maybe I will watch this 15 years from now. I'm like, oh, my goodness, I got it so wrong. Or maybe I will be like proud of myself and be like, hey, I did what I, what I had to. I think it'll be that one. Yeah, hopefully, hopefully. That's, that's my hope. Uh, wow, maybe episode, who knows what number?

Josh Hall:

we'll be back here, episode 3000 and 500 or something, yep.

Oscar Quesada:

That is awesome yeah.

Josh Hall:

Well, I'm so glad to hear your wife is is doing good after all. That, yeah, that gosh, that's super scary and it is interesting. Those big life, when life happens, whether it's a child, or whether it's a spouse or whatever, even parents, whatever it does, just it kind of centers everything, doesn't it. It's like, yeah, this email, this bad customer reviewed, isn't a big big deal right now, like they're really kind of um, so what I'm looking for?

Josh Hall:

kind of re recalibrates yeah, kind of recalibrates, everything. So, um, hopefully that will translate. I'm sure already it has to tell you guys are planning the future and making the most of every single one of those moments, man. So thank you for sharing that. Thank you for really dishing out some incredible stuff here, oscar. This has been really fun. We don't have too many conversations like this and it's so important because, as much as I love helping people with business and revenue and mindset, if your family life is in turmoil, it's gonna be really hard to build a successful business. So, man, focus on this stuff and the rest of it does get easier. Some practical tips I know you have for us. You got a checklist, a free checklist. Where can listeners go to nab that up? I'm going to sign up for it right now as we're talking yeah.

Oscar Quesada:

So you want to go to my company's um website, so it's lifehonline, and you just go slash, and then you go josh, that will be the best. So lifehonline, slash, josh, you'll be able to find a life work balance checklist. I put for for you guys, listeners, and and I just want to say, I put my heart into it I think that there's a lot of secrets and tips and tricks around there that make a difference, that can make a difference in your life. It talks a little bit about some of the things that we talk here, but it goes a little bit deeper because at the end, I think there is a little bit of a checklist, of a to-do list on these things that you need to work on your own personal life too, and also on the business, to make sure you have that balance. So take a look at it.

Josh Hall:

I just signed up for it. This is great man. This is great Great checklist. I'll just give some teasers, and it is checklist format too, after a lot of the good stuff that you dished out between setting clear goals, boundaries, vision, delegation, health, quality time, expectations, financial management, achievements yeah, there's a lot of great stuff here, man. So definitely everyone, go nab that up, even just to print this out, and almost I would probably just challenge everyone to like rate yourself.

Josh Hall:

Where are you on all this, knowing that no one's going to be 100, and see when there maybe there's some glaring areas that that you could do some work on. I'm looking at this and thinking like, yep, financial management, that's kind of our big. That's kind of our big big thing right now. We're not great with budgeters or even planning for the future necessarily, so like, that's the one that's glaring to me. So everyone go to Life Edge. It's only one E lifeedgeonline slash. Josh, of course we'll have that linked in the show notes, but yeah, oscar man, thank you for your time. I've really enjoyed this chat and I think it's going to be one we're going to be referencing back to a lot, because it's super important and I can't wait to hear how this helps some people, man, everyone who are parents and who have families and running a business. This is going to hit home. But I'm hoping too, folks who are not yet in that position of having families yet they remember this one and being like I need to go listen to Josh and Oscar again.

Oscar Quesada:

Yeah, you can prepare. You can always be prepared and try to be prepared. Yes, and feel free to reach out, feel free to email me. I love relationships, I love friendships too, and on the marketing side, you need to have friendships and I will love those. So if you have any other thoughts about this, if you think that we should add something to this checklist, let me know. You can look up for me on LinkedIn or whatever it is that you guys can find me. But, yeah, it reminds you that life is not about money. Your family is more important than your business revenue, the clients you serve or the outstanding work that you do.

Josh Hall:

Yeah, but you know what I have to say.

Josh Hall:

When we were just last final thought on that, we were talking more recently about how we want to continue to be the family and the parents who like have a pool and have fun stuff for kids to do and want to come back home and have a big house Like we're.

Josh Hall:

We have a pretty big house now and we're we're the hosters of the family, which is exhausting sometimes, but I will say that's changed. My goals for the business, too is like I want to be able to afford a house like this and afford a pool eventually and maybe get a boat to be able to like, especially when the kids are older and they want to do fun stuff in the summer, like go on the boat and like have, have fun and be able to go on family trips and make experiences. So that's also one cool thing about business, too is it's like if you're thinking about growing revenue and profit and it's not out of greedy capitalism, but it's about like the lifestyle you want to have, if that's a lifestyle you want to have. So I'm really thinking through that as well, like again with the idea of life first, and then what does the business need to do, to support what we want to do as a family.

Oscar Quesada:

Oh, that's, that's. That's another topic for sure. So we also host. We also host 30 people every Sunday for lunch, because that's my wife is one of nine. So all the family comes together all the time and we host it. But that is one of the things that we talk about all the time is like, hey, our, our business needs to, needs to actually make sense as a, as a as a means to an end to something that we want. So it makes total sense to think about it and to do it and to be growing your business as much as you can so you can afford that lifestyle that maybe you want, or maybe you can even donate more, or maybe you can even share more, whatever it is that you want and you have in your heart. That's another part of it.

Josh Hall:

Heck, yeah, dude. All right, Oscar. Thanks for the time man. This has been great. Yeah, we'll definitely have a round two. We've got plenty to talk about.

Oscar Quesada:

Thank you so much.

Josh Hall:

Yeah, friends, I hope you enjoyed this one. Life work balance, baby, I love that. I love it's a simple, just switch. I mean you could look at this term work-life balance and what do you know, just literally moving that word over. First, life work makes a complete difference to how you think about your week and your time as an entrepreneur for sustainability. I think we're seeing so many people burn out now that web design has been growing and the industry of web design has been cooking for a couple of decades Now we're really starting to see what burnout looks like. So I really hope this framework helps you.

Josh Hall:

I would love to hear your thoughts. I know Oscar would as well. So go to joshhallco slash three, four, four to leave us a comment, share a takeaway from this one. And again, oscar has a free. I think it's a 10 step action plan because I actually checked it out right after we talked. You can go to joshhallco, slash 344. That will be linked there. You can check Oscar out at lifeedgeonline and go to slash Josh to pick up that free guide. Big thanks to Oscar for sharing a lot about what he's learned in his journey of being a family man first, entrepreneur second, and how to keep those balanced. I really learned a lot on this one, and I hope you enjoyed it too, and I hope you had some good takeaways, so I can't wait to hear from you. Josh hallco, slash, three, four, four. Thanks for joining friends. I'll see you on the next one. More good ones to come.