Book Marketing Tips and Author Success Podcast

Book Sales: Why and How Self-Published Authors Are Taking the Lead

Penny C. Sansevieri and Amy Cornell Author Marketing Experts Season 4 Episode 16

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 28:52

Not everyone talks about it, but all authors want to sell books. And we know a lot of you secretly (or not so secretly) would love to make enough to be a full-time author. 

But is achieving significant sales still a possibility? The surprising answer lies in the realm of self-publishing, where a lot of successful authors are find their footing.

Join us as we go through some suprising statistics and dissect the advantages that heavily favor self-published authors in today's dynamic market. From increased creative control to streamlined publishing processes, discover why this avenue has become a beacon of opportunity for aspiring bestselling authors. 

Plus we've got some solid "rags to riches" examples to remind you anything is possible if you know how to write a great book and you put in the work!

Send us your feedback!

Help shape our 2026 content by taking our 30-second listener poll!

📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas!

Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number!

Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches.

Please leave a review on Apple Podcasts!

  1. Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a downward arrow.
  2. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
  3. Rate the podcast: Click on the stars to give the podcast a rating.
  4. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
  5. Save: Once you've written your review, click "Save" to submit it.

Can't use Apple Podcasts? Email us your review and we'll put it on our website: inf...