Book Marketing Tips and Author Success Podcast

Buyers v. Readers And Why They May Be Different People

May 24, 2024 Penny C. Sansevieri and Amy Cornell Author Marketing Experts Season 4 Episode 21
Buyers v. Readers And Why They May Be Different People
Book Marketing Tips and Author Success Podcast
More Info
Book Marketing Tips and Author Success Podcast
Buyers v. Readers And Why They May Be Different People
May 24, 2024 Season 4 Episode 21
Penny C. Sansevieri and Amy Cornell Author Marketing Experts

Are you marketing to the wrong audience?

As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they're not always the individuals buying or recommending (or gifting) your book. 

Join us as we unravel the complexities of audience targeting, uncover common pitfalls and offer practical strategies to ensure you're reaching the right audience for your work. From identifying your true buyers to navigating less obvious markets, we provide actionable insights to help you refine your marketing approach and connect with those who matter most.

Send us your feedback!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Show Notes

Are you marketing to the wrong audience?

As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they're not always the individuals buying or recommending (or gifting) your book. 

Join us as we unravel the complexities of audience targeting, uncover common pitfalls and offer practical strategies to ensure you're reaching the right audience for your work. From identifying your true buyers to navigating less obvious markets, we provide actionable insights to help you refine your marketing approach and connect with those who matter most.

Send us your feedback!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast