Don’t let the wrong vendors hold you back! We're talking about finding the best service providers for your book project. From choosing the right cover and interior designers, to selecting the perfect website developer, we’re giving you all the inside knowledge to avoid the common (and costly) mistakes authors often make. 

We’ll discuss key questions to ask, red flags to watch for, and expert tips to ensure you pick the right team to bring your vision to life. 

Don't fall victim to subpar service providers that drain both time and money - prepare properly by listening to this episode today!

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Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In this eye-opening episode, we’re tackling one of the most underrated tools in your book marketing arsenal: your Amazon author bio. Could this often-overlooked section be costing you book sales? Quite possibly! Many authors leave their bios as an afterthought, but it’s a vital piece of the puzzle that can either engage readers or turn them away. Join us as we break down what makes a stellar bio, what you should avoid, and how to craft the perfect one to capture attention and boost your book’s visibility. Don’t miss this chance to elevate your author profile and maximize your sales potential!

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Buy Penny's new book, The Amazon Author Formula now!

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Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

We're taking a deep dive into the world of publishers—what they can do for authors, and more importantly, what they can’t. We'll explore the benefits of working with a publisher, the potential drawbacks, and why choosing to work with one could either boost or hinder your success. Join us for a frank and honest conversation that will help you make informed decisions about your publishing future!

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Buy Penny's new book, The Amazon Author Formula now!

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Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

We're tackling the Author Success Checklist—a crucial exercise that helps identify any issues preventing your book from reaching its full potential. And this isn’t your typical to-do list. Instead, it’s a thoughtful evaluation that ensures both your book and your author brand are as polished and market-ready as possible. Inspired by a call with an author on the verge of giving up, we walk you through the checklist we use to help authors turn things around. If your book isn't selling as well as you'd hope, or you're just starting out and want to ensure you're leaving no stone unturned, this episode is for you. Join us as we break down the checklist and explore potential upgrades that could be the key to your book's success!

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Buy Penny's new book, The Amazon Author Formula now!

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Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In this episode, we're diving into the world of author tools—those must-have apps, time-saving shortcuts, and money-saving methods that can make a huge difference in your author journey. We'll share our favorite tools that every author should consider, highlighting why we love them and how they can boost your productivity. But it doesn't stop there—stay tuned for the second half of the show, where we discuss some common shortcuts that we've seen authors use, and why we're not fans. Whether you're looking to enhance your writing process or avoid potential pitfalls, this episode is packed with insights to help you navigate the world of author tools and productivity! 

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Buy Penny's new book, The Amazon Author Formula now!

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Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

We're shining a spotlight on the often-overlooked world of indie bookstores. These hidden gems are more than just places to buy books—they're vibrant communities that can play a crucial role in your book's success. We'll explore why indie bookstores matter, how to build relationships with them, and actionable steps to get your book onto their shelves. 

From understanding their unique culture to crafting a collaborative offer that piques their interest, you'll walk away with a wealth of tips and creative strategies to connect with your local indie store. Tune in and discover the untapped potential of this important market!

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Buy Penny's new book, The Amazon Author Formula now!

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Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Join us in this exciting episode as we bring one of our most popular blog posts to life! We're unpacking the best book marketing strategies that every author should have in their toolkit. Whether you're looking to spark new ideas or re-evaluate your current approach, we've got you covered. We talk about the tactics that work, expose those that don't, and offer a fresh perspective to help you market your book more effectively. 

Tune in and discover creative strategies that might just change the way you think about promoting your work!

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Buy Penny's new book, The Amazon Author Formula now!

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Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In this episode we delve into the power of a well-crafted reader profile. Understanding who you’re writing for can transform your marketing strategy and elevate your writing to the next level. We'll explore the essential elements that make up a comprehensive reader profile—demographics, interests, reading habits, and more. Plus, you'll learn actionable steps to leverage this information you compile to connect with your audience, tailor your content, and maximize your book's impact on the market. 

Whether you're a seasoned author or just starting out, this episode is packed with insights to help you truly know your readers and write for them with purpose. Tune in to unlock the secrets of effective audience profiling!

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Help promote the podcast and earn free swag!

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

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Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

We're often asked, "How can I find the best publisher for my book?" And we've done publisher episodes before, but now we're focused on critical marketing questions to ask before making your decision.

Publishers are appealing to some authors because they promise to ease a lot of the production work, but more often than not the marketing piece is overlooked. Don't find yourself trapped with a book that can't take off!

Whether you're a first-time author or looking to switch publishers, this episode offers valuable insights to ensure you choose the best path for your success. 

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If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Today we're exploring the confounding new security features around Goodreads author profiles that have left many authors frustrated and puzzled. 

Join us as we discuss practical workarounds and provide step-by-step guidance on how to easily claim and manage your Goodreads author profile despite the new security hurdles and how your Amazon Author Central account plays a critical role.

Love it or hate it, Goodreads is a crucial element to marketing and branding in today's market, where 11k new books are releasing every single day. If you don't step up, you'll get looked over.

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If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Despite all the information that's out there, it never fails to surprise us how many folks get it absolutely wrong when it comes to what it takes to succeed, and what are outdated guidelines, ideas, and mindsets. 

In this episode we comb through a recent article from Esquire magazine that sheds light on the struggles debut authors face in today's literary world. 

Tune in to gain a deeper understanding of the industry's landscape and equip yourself with knowledge that could make all the difference in your author journey.

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If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

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Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In this episode of we take a serious look at the Amazon Bestseller flag and unravel the myths behind this iconic orange banner. 

Many authors dream of that coveted orange "bestseller" banner gracing their book covers, but how do you actually get it? And more importantly, is it always a guaranteed indicator of success?

Join us as we delve into the truths and misconceptions surrounding the Amazon bestseller status. We'll discuss the criteria, the challenges, and the realities of achieving this elusive flag. We'll also reveal why you should be wary of anyone promising a guaranteed bestseller title.

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If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

A few weeks ago you may have heard about Romance Writers of America (RWA) filing for bankruptcy - they aren't going away, per se, just reorganizing. And you may have thought this doesn't matter to you - but it does. 

This single development that holds significant implications for the entire writing community, so we're talking about the vital role organizations like RWA play in the literary world, from advocacy and support to networking and learning opportunities.

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Help promote the podcast and earn free swag!

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

This is our third most downloaded episode of all time!

Why do we think it's popular? Because being an author can be exhausting, and most of us don't have time to waste on marketing efforts that don't produce results. 

And social media is typically at the top of the list of time-wasters, at least when it comes to moving the needle on sales and reviews. 

If you're ready to say goodbye to Facebook, Instagram, Twitter, let's learn how to forge your success off of the social media hamster wheel! 

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Help promote the podcast and earn free swag!

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In this episode we break down the recent announcement that Costco will no longer be carrying books in their warehouses—a decision with significant implications for authors. You may have heard this and thought it doesn't matter to you, but it does, and we'll unpack why. 

We’ll also explore the discouraging trend of shrinking shelf space and delve into the reasons behind the dwindling presence of books in big box stores.

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Help promote the podcast and earn free swag!

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In this episode we tackle the challenging yet essential topic of recouping your book creation and marketing investment. Many authors face the harsh reality of under-planning and overspending during production, only to find themselves without the funds needed for aggressive marketing in an extremely competitive market.

With 11,000 books being published every day, making a serious go at this requires a strategic approach. 

Join us as we dive into the major issues that prevent authors from recovering their investments. We'll cover what you need to be aware of, how to prepare effectively, and highlight some expensive pitfalls to avoid. 

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Help promote the podcast and earn free swag!

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In this exciting episode we're breaking away from traditional book marketing methods and exploring innovative, fun, and often easy-to-implement strategies to boost your book sales. If you're looking to make a splash in the literary world, don't miss this!

We’ll delve into unique venues for book events and sales that go beyond the bookstore, discuss the benefits and tactics of selling books in bulk, and reveal a host of other creative ideas that can help you reach new audiences.

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Help promote the podcast and earn free swag!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In this eye-opening episode  we dive into Amazon’s latest updates that are shaking up the way book descriptions are managed on the platform. For authors who use Author Central, these changes are crucial to understand if you want to keep your book pages in top form. 

Join us as we discuss how these updates can impact your book’s visibility and sales, and provide actionable tips to navigate the new system effectively. Whether you're a seasoned author or just starting out, this episode is must-know information to help you stay ahead in the competitive world of publishing. 

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Help promote the podcast and earn free swag!

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Welcome to a pivotal episode of our show where we shine a spotlight on a crucial aspect of the publishing process: how your name appears on Amazon. Join us as we dissect the intricacies that can make or break an author's visibility and success on the world's largest online retail marketplace.

From the complexities of incorporating titles like PhD to the impact of middle initials and even spacing, we explore how seemingly small details can have significant repercussions on your book's discoverability and sales potential.

Whether you're a debut author or a seasoned pro, this episode is essential listening for anyone looking to maximize their success in the competitive world of book publishing.

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If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

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Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Are you marketing to the wrong audience?

As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they're not always the individuals buying or recommending (or gifting) your book. 

Join us as we unravel the complexities of audience targeting, uncover common pitfalls and offer practical strategies to ensure you're reaching the right audience for your work. From identifying your true buyers to navigating less obvious markets, we provide actionable insights to help you refine your marketing approach and connect with those who matter most.

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Help promote the podcast and earn free swag!

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In this episode we're talking about book endorsements, getting them, timing them, and what to do with them once they start coming in. Whether you're a seasoned author or a newbie, you're going to want our tips and advice!

We'll explore the strategies and tactics for identifying the ideal personalities to lend their credibility to your work and outline the dos and don'ts of making your pitch.

We'll also tackle the pros and cons of delaying your book release in pursuit of coveted endorsements. Is patience truly a virtue, or is there merit in striking while the iron is hot?

Let's make your book the talk of the town – one endorsement at a time!

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Help promote the podcast and earn free swag!

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In this week's episode we're talking about the crucial role book descriptions play in sales conversions - specifically for non-fiction titles. We'll share our top five must-do strategies for crafting a compelling description on Amazon that will transform casual browsers into eager buyers. And the top mistakes authors make!

Whether you're a seasoned author or new to the publishing game, this episode is a must-listen for maximizing your book's potential on the world's largest online marketplace.

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Help promote the podcast and earn free swag!

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In this episode Penny and Amy, the dynamic duo behind a successful book marketing and PR firm, invite listeners to join them for an intimate peek behind the curtain of their collaborative journey. While their chemistry is often praised, it's their ability to navigate different visions for growth that has been a cornerstone of their success.

In this revealing episode, Penny and Amy share both triumphs and pitfalls with unfiltered, humorous honesty.

But this isn't just a recounting of past experiences—it's a treasure trove of lessons learned. Penny and Amy delve into the invaluable insights gained from their shared challenges, offering practical wisdom authors can resonate with as well. Through candid anecdotes they showcase the power of assessing any new business building or marketing endeavor from multiple angles.

This episode promises to leave you entertained and informed, whether you're a new author fresh out of the gate, or a veteran with a dozen books already published, you'll gain insight, wisdom and inspiration to inspire your success!

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Help promote the podcast and earn free swag!

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In this week's episode, we chat about connecting with the elusive reader who seems to dwell beyond the realms of mainstream social media platforms.

Even though the digital age is dominating how a lot of us consume content, not every reader can be found scrolling through Instagram reels or TikTok videos. So how do they find the books they buy, and how can authors tap into a market demographic that tends to read prolifically and has disposable income?

From unconventional platforms to grassroots efforts, we uncover where readers congregate away from the glare of social media. 

Whether you're an aspiring author seeking to establish your readership or a seasoned vet navigating the ever-shifting currents of the publishing world, this episode is your guide to unlocking the untapped potential of the hard-to-reach reader. 

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Help promote the podcast and earn free swag!

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Not everyone talks about it, but all authors want to sell books. And we know a lot of you secretly (or not so secretly) would love to make enough to be a full-time author. 

But is achieving significant sales still a possibility? The surprising answer lies in the realm of self-publishing, where a lot of successful authors are find their footing.

Join us as we go through some suprising statistics and dissect the advantages that heavily favor self-published authors in today's dynamic market. From increased creative control to streamlined publishing processes, discover why this avenue has become a beacon of opportunity for aspiring bestselling authors. 

Plus we've got some solid "rags to riches" examples to remind you anything is possible if you know how to write a great book and you put in the work!

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Help promote the podcast and earn free swag!

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast