Many Things Considered

Episode 1: The Most Consequential Loser

Marc Johnson
Barry Goldwater, the conservative Republican senator from Arizona, lost the 1964 presidential election to Lyndon Johnson in one of great landslides of the 20th Century. At the time many thought Goldwater’s brand of fiery conservatism had been relegated to the dustbin of political history, but instead it became the foundation of the modern Republican Party – the party that won five of the next six presidential elections. The 1964 election also established negative television advertising as a reoccurring feature in politics, give LBJ the huge congressional majorities he needed to create “The Great Society” and brought about the political realignment of the American South.