The New Abnormal
The New Abnormal podcast (which has over 250,000 downloads) focuses on 'Now / Next / Why'. My guests have include a wide variety of experts based in locations from Los Angeles to Shanghai, Rio to Beirut, and Helsinki to Melbourne. Those guests have included activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists etc, and asking them to explain their views has led to some fascinating conversations. Re: my bio, I'm a futurist, public speaker, and author whose written two books - my first went to No1 in the business charts whilst my second was shortlisted for the 'Business Book of the Year' Awards. (I'll be writing a third as soon as time allows.) So, I hope you enjoy listening to the series - which was set up during the early days of Covid and is therefore divided into a series per year. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Keely Adler 'Helping brands understand themselves in shifting contexts'
Series Four
This episode of The New Abnormal podcast features Chicago-based Keely Adler, cultural futurist at Dentsu and core team at Radar.
A brand strategist by trade, time-traveling futurist at heart and with a nearly decade-long career grounded in creative strategy and qualitative consumer research, Keely has spent her time working across a range of brands and special projects that leverage her cultural expertise and fuel clients’ curiosity about the world and where it’s headed.
Today, she’s spearheading a Cultural Futurism practice within the strategy group at dentsu: leveraging foresight to help brands understand — and future-proof — themselves in rapidly shifting contexts. She believes in understanding the present through the lens of the past in order to make sense of the future, and she loves helping makers, creators, and brands do the same.
In this episode, we therefore discuss a range of issues that she's currently obsessing over: the future of work & global power dynamics | the makings of a post-deprivation world | the role of fandom and community in a micro-culture first context | exploring new ways into strategic foresight & designing for the future...