The New Abnormal
The New Abnormal podcast (which has over 250,000 downloads) focuses on 'Now / Next / Why'. My guests have include a wide variety of experts based in locations from Los Angeles to Shanghai, Rio to Beirut, and Helsinki to Melbourne. Those guests have included activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists etc, and asking them to explain their views has led to some fascinating conversations. Re: my bio, I'm a futurist, public speaker, and author whose written two books - my first went to No1 in the business charts whilst my second was shortlisted for the 'Business Book of the Year' Awards. (I'll be writing a third as soon as time allows.) So, I hope you enjoy listening to the series - which was set up during the early days of Covid and is therefore divided into a series per year. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Maarten Leyts 'Generation ZAlpha - connecting with the next micro generation'
Series Four
This episode of 'The New Abnormal' podcast features Maarten Leyts, the Founder of Trendwolves and an expert on translating trends into products, strategies campaigns and future brand value. He’s also the author of ‘Generation ZAlpha – Connecting with the Next Micro-Generation’. Maarten believes that generational thinking, when used correctly, provides a solid framework for successful marketing and product innovation. We therefore discuss his research into issues such as the pandemic as a catalyst of change, brain development in the digital age, diversity & inclusion, the Metaverse, and data privacy. It’s not every day that, when discussing marketing, you get to reference individuals such as the French philosopher Auguste Comte, the 19th Century Earl of Shaftesbury, along with those working at the World Federation of Advertisers and for the European Parliament…