The New Abnormal
The New Abnormal podcast (which has over 250,000 downloads) focuses on 'Now / Next / Why'. My guests have include a wide variety of experts based in locations from Los Angeles to Shanghai, Rio to Beirut, and Helsinki to Melbourne. Those guests have included activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists etc, and asking them to explain their views has led to some fascinating conversations. Re: my bio, I'm a futurist, public speaker, and author whose written two books - my first went to No1 in the business charts whilst my second was shortlisted for the 'Business Book of the Year' Awards. (I'll be writing a third as soon as time allows.) So, I hope you enjoy listening to the series - which was set up during the early days of Covid and is therefore divided into a series per year. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Adam Chmielowski 'How brands can avoid being cultural parasites'
Series Four
This episode of 'The New Abnormal' podcast features Adam Chmielowski, co-founder at the specialist cultural insight and brand strategy practice, Starling Strategy, who work for clients including Google, Nike, PepsiCo, Pan Macmillan and the National Trust.
Adam has worked in the insight and brand strategy industry for nearly 25 years, during which his interests have shifted towards using cultural rather than psychological / individualist approaches, as well as systems and sociological thinking, historical perspectives and a journalistic instinct for storytelling. No one project is the same, but all invariably involve helping brands see alternative paths to the future.
He’s also a lecturer on cultural strategy at the University of Bristol’s School of Management, focusing on how the theory translates into practice.
We discuss all of the above during the interview, along with his latest undertaking – an MRes at the Cabot Institute, exploring how brands construct sustainability campaigns as cultural strategies, using myth, promoting ideologies, reconfiguring systems and more.
So…enjoy the episode!