Dentists must often navigate considerable resistance from their patients, especially since so many dental treatments are preemptive or preventative. Furthermore, patients can’t always see the results of their often painful and expensive treatments, leading to the assumption that they’re being upsold on treatments they don’t need. This creates a massive hurdle for dentists who must impress upon their patients the need for treatment. In order to overcome such hurdles, dentists must change their patients’ perceptions of dentistry. 

Our team at Zircon Medical hosted Dr. Emmanuelle “Emma” Zennie on our podcast series to discuss how to change patients’ perceptions of dentistry for their benefit. 

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