Managing innovation - creating value from ideas
Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org
Managing innovation - creating value from ideas
Diversity matters
Diversity matters in innovation. Particularly because it allows us to access a wide range of different viewpoints which can contribute to the innovation task both in terms of improving the front-end design and also by accelerating diffusion downstream because ideas developed with user input have a better chance of being compatible
But if we're going to involve users we're going to involve diversity we need to find methods to make sure we can deal with our aspiration towards inclusivity we need the tools and the methods to bring people in.
This podcast explores the theme of diversity and inclusivity in innovation. You can find a film version here
and a transcript here.
If you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.
You can find a rich variety of cases, tools, videos, activities and other resources - as well as my innovation blog.
Or subscribe to my YouTube channel here