Managing innovation - creating value from ideas
Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org
Managing innovation - creating value from ideas
Use our ideas.....
Users are often a very powerful source of innovation - providing we listen to them!
Lyrics below:
If you need some inspiration
When you’re wanting innovation
Ask the crowd, they’ll shout out loud
“U – U – Use our ideas!”
When it comes to diffusion
There’s a really neat solution
Bring the users along, you can’t go wrong
Just U-U-Use their ideas!
In a world of co-creation, customer emancipation
There is this new big thing , Customizing
Let’s innovate…!
Democratizing innovation
Is the latest big sensation
Let the users lead, they know their needs
Just U U Use their ideas
No R&D or marketing Let your users do their own thing
Build a community and they’ll soon be
Your eyes and ears!
Henry Ford, gave us no choice
But now we’ve found our own voice
On a Facebook site we can get it right
We know what’s best – so just invest
Listen to us – don’t make a fuss
And U U Use our ideas….!
If you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.
You can find a rich variety of cases, tools, videos, activities and other resources - as well as my innovation blog.
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