Managing innovation - creating value from ideas
Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org
Managing innovation - creating value from ideas
How to scale innovation - throw a party!
When Earl Tupper invetned 'Tupperware' he pulled off some impressive product and process innovation, turning waste from oil refining into bright housewares with a powerful seal which made them perfect for storing food. Yet the product didn't really sell - until he encountered Brownie Wise and her sales magic. At the heart of this fascinating success story of scaling innovation is the Tupperware party sales model - essentially setting out the basis of what we recognise today as 'social marketing' via networks.
This podcast ezplores the story; you can find a transcript here.
If you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.
You can find a rich variety of cases, tools, videos, activities and other resources - as well as my innovation blog.
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