The "Elevate" by MAPS Podcast
This is the "Elevate" podcast by the Medical Affairs Professional Society (MAPS). MAPS is the premier non-profit global Medical Affairs organization FOR Medical Affairs professionals BY Medical Affairs professionals across all different levels of experience/specialty. Together with over 15,000+ Medical Affairs members from 280+ companies globally, MAPS is transforming the Medical Affairs profession to increase its value to patients, HCPs, industry and society. JOIN THE MOVEMENT!
The "Elevate" by MAPS Podcast
Scientific Communications Platforms for Thought Leader Discovery and Engagement
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders within local and regional networks who may not create large digital footprints through publications or social media but are nonetheless influential thought leaders in the healthcare landscape.