How Not To Think
"People aren't logical, they're psychological with the emphasis on the psycho," writes Dr Howard Rankin. An expert in cognitive neuroscience, Howard recently published his book I Think Therefore I Am Wrong which looks at the many ways we can sabotage our thinking through cognitive biases, binary thinking, false assumptions and numerous other strategies. The How Not To think podcast examines how this false reasoning manifests itself in many areas of society through myths, and 'conventional wisdom.' Howard speaks with leaders in their fields to examine the impact of faulty thinking that occurs in every sphere of life.
How Not To Think
How Not To Think about...Branding Your Business and Yourself
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Howard Rankin/Ben Baker
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Season 2
Ben Baker is an experienced brand marketing expert and employee engagement. He is the founder of Your Brand Marketing and is also an expert in communication as well as a podcaster. Ben and Dr Howard discuss the critical aspects of communication as Howard releases the second edition of his book Power Talk: The Art of Effective Communication.
Ben can be reached at 604 512 7174