The Role of IP Geolocation in E-commerce: Fraud, Ad Targeting, Content Localization

In episode 86 of The Payments Show Podcast, I spoke to Jonathan Tomek who is the Vice President of Research & Development at Digital Element.   

Digital Element empowers businesses to extract actionable insights from a consumer’s internet connection, leveraging their IP address. These insights encompass location, connection type, demographic data, VPN usage, and proxy details. By harnessing this data, businesses can enhance ad targeting precision, optimize content localization, and mitigate online fraud.

VIDEO and PDF Transcript:
 - click here https://thepaymentsshow.substack.com/p/86

Summary of topics discussed:
(00:00) - Start and Introduction
(01:31) - VPN Stats and Their Implications
(03:32) - How Do You Find the True Location of a VPN User?
(05:19) - Non-human Internet Traffic: Proxies
(07:48) - Additional IP Insights: Carrier Databases, Demographics and More
(09:46) - IP Characteristics: Evolution of IP Addresses Over Time
(11:30) - TOR, Anonymity and the Darknet
(14:15) - Customers Using Digital Element: Context Is Key
(18:46) - Overview of the Solution
(21:11) - Strict Payment Processing Rules Don't Solve All Problems
(24:16) - Next Steps: Getting Started with Digital Element
(25:17) - New Threats: Connected TV Ad Fraud and Bots
(28:22) - Threats from IoT Devices
(35:09) - Chit Chat
(36:15) - THOTCON Hacking Conference, Chicago
And much more…

Details:
- Recorded on 8 Feb 2024
- Host: Satwant Phull
- Guest: Jonathan Tomek, VP of R&D, Digital Element

[Next Steps]
- Get in touch with Satwant: digitalmoneylab.com
- Digital Element: digitalelement.com