The Metro Classic Japanese Podcast

Marketing lessons to learn from 16th century Japan

Kyota Ko Episode 18

Influencer marketing and SEO. Some important marketing lessons that are applicable to business in our time can be learnt from equivalents in business activities of 16th century merchants of Edo City (the former name of Tokyo when samurais were ruling Japan). Show host Kyota Ko explains how "tangerines" and "candy" went viral 200 years ago.

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