In today's world - having a website that hooks people from the first sentence is vital if you want to survive & thrive in the digital economy, but if you're like me, we struggle to really nail that first line.
That's why, for the next LIVE Q&A Show, I'm bringing the guy that has figured out exactly how to craft the first sentence: Joe Martin.
Joe has spent the last 20 years working on how to see the world through your clients' eyes, and created a truly different way to solve the most common website problems- focusing on the copy of the first sentence to drive conversion.
On our show together, he will discuss:
- why most of us get the first line by chasing quirkiness over clarity
- how to craft the ideal first sentence that turns prospects into leads
- where you can use this message to increase your sales conversions further down the funnel
- and more!
Not a lot of people get invited onto the show more than once, but Joe's particular genius is one that I need to tap into again, and figured it would be best to invite you along for the ride!
Join us to ask him specific questions about your website in the next LIVE episode of the B2B Community Builder Show!
Article we mentioned on the show:
https://martinchicago.com/target-customer-for-companies/
https://martinchicago.com/6-ways-to-identify-your-target-customer/
CONNECT WITH ME:
On LinkedIn
BE A PART OF THE CATEGORY THINKERS COMMUNITY
CONNECT WITH JOE:
On LinkedIn
His Company
It's no secret that AI has revolutionized the way we do business, from automating mundane tasks to creating personalized experiences. But as the AI revolution marches on, there's a growing misconception that human connections no longer matter. The truth is, these connections have never been more crucial.
Join us for a thought-provoking exploration of the importance of embracing the H2H movement (Human to Human) in this age of AI, featuring our guest Bryan Kramer, the guy that wrote the book on H2H (literally!).
Together, we'll uncover the untapped potential of blending technology with human insights, and how it can lead to building stronger communities and forging lasting relationships with your market.
By attending this episode, you'll learn:
- Why trust is the new oil in the age of AI-generated content.
- How to measure your effectiveness in building trust
- Strategies for cultivating collaboration within your organization and fostering a community-focused mindset.
Don't miss this chance to gain a fresh perspective on the role of human connections in the AI-driven business landscape and learn from Bryan Kramer himself.
Connect with Bryan:
On his LinkedIn: https://www.linkedin.com/in/bryanjkramer/
Connect with ME!
LinkedIn or Instagram.
This continuation of the show with Terry Weaver is a good one.
As soon as we opened up the mic, we started asking Terry, who puts together two great events a year (The Thing), about:
- how to make better keynotes
- how to land speaking engagements
- how to make content to increase your influence
Connect with Terry and go to one of his events!
Entrepreneurship can be many things: fulfilling, maddening, lucrative, demoralizing, exhilarating, lonely, etc., and community can help normalize the roller coaster ride.
But simplification is the best tool to reduce chaos.
That's why keying in on one thing at a time is such a valuable practice, and Terry Weaver has built an extraordinary community through events around that concept.
Terry will be joining us on the next B2B Community Builder Live Show to talk about how he's built up his legendary "The Thing" event series and what he's been able to learn from this experience (and the experiences of his community) that can help you get unstuck as an entrepreneur, in your career, or even help you decide if entrepreneurship is for you.
We're going to dive into topics like:
- The one skill that seems to be most misunderstood and mislabeled for entrepreneurs: creativity
- The one thing most entrepreneurs suffer with when it comes to having successful partnerships
- The only thing that entrepreneurship guarantees (hardship), and the only way to know if you can handle it
- and much more!
Whether you want to know how to grow an event series, if you should quit, or how to take the next step, this will be a conversation you will want to be part of!
Connect with Terry:
On his LinkedIn: https://www.linkedin.com/in/terrytheweaver/
Connect with ME!
Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.
This is part of one of our open mic sessions where my friend Joel Mena stops by to discuss his evangelism and community building around the UX community of Miami, then I try to convince him why I think Jerry Seinfeld is a category designer.
Just another ordinary day on the Relationship Driven Growth Open Mic right after the show. Come to the next one!
https://tinyurl.com/b2bcb2023
Some companies are out there capturing demand from the market and doing it well. Then there are other companies that are doing things differently.
Maybe it's an innovation the world hasn't fully understood yet. Maybe it's a break from the status quo in the industry that puts the client's needs first.
These companies need someone that is championing the change they wish to make in the world, bringing "AHA" moments to folks that didn't realize there was a way to solve a problem they assumed was just a cost of doing business, and building a community of people that believe in this new way.
That is the role of the Chief Evangelist... and as AI continues to change the landscape, this role of the evangelist is continuing to pick up steam.
But it isn't widely understood.
That's why we brought Ethan Beute, Chief Evangelist at BombBomb an host of the Chief Evangelist podcast, on the show to demystify what I believe to be the most crucial skillset companies will need in the next 10 years.
Ethan helped us understand:
- What does the role of a business evangelist look like and who needs one
- How should the Chief Evangelist be incentivized and measured
- Why he believed in the future of the role so much that he started the podcast (one of my favorites!)
- and much more!
Ethan was a past guest from the Human Centered Communication episode, is a dynamic speaker, and has become a friend. This is an eye-opening, value packed episode.
Connect with Ethan:
On his LinkedIn: https://www.linkedin.com/in/ethanbeute/
Connect with ME!
Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.
I recently took a call from a friend on LinkedIn asking me about things I often get hit up about, and it ended up being a great call so I asked him if I could publish it, and he said ok!
He then told me what his reasons for reaching out were:
"I thought you’d be able to help with strategy around building an audience and a following. Ways to use digital mediums to create, repurpose, and promote that drives engagement. I thought you’d have recommendations on tech and process that could jumpstart and simplify things since you’d been doing it for so long. Also general guidance and things to avoid when starting out!"
If you have any of these questions, then you'll get a ton out of this episode.
If you have any more questions, join us for the open mic sessions after the show (starting at 5:30pm ET on Mondays) and bring your toughest questions for some great advice!
Register at https://tinyurl.com/b2bcb2023
I recently had the honor to speak at the Community Led Growth Summit about building a community off a podcast. This isn't that presentation.
This is the behind the scenes onboarding call with Charlotte Lesage from Melting Spot who where she got to truly understand what we do and how we do it.
This show covers:
1. The Big Audience Lie: how I realized small audiences can out-punch big ones when it comes to influence
2. How To Build Your Own Business Based On Your Passion: the unconventional, uncompromising path it takes to do it
3. The Counterintuitive Strategy To Build Community: this is the formula for building community while building an audience, not after
There's much more here. You're going to love it.
Connect with ME!
Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.
After Rachel's amazing episode, the community stuck around and shared some real practical frameworks they've used, seen used, or heard of to get your team to help grow your brand on LinkedIn.
Join us on the next Relationship Driven Growth Open Mic Session!
Tinyurl.com/b2bcb2023
LinkedIn has long been dismissed as just a site for recruiters. Then savvy business development professionals found success using it as a networking site - a digital rolodex for professionals.
But what if we told you that LinkedIn is actually STILL untapped and underestimated platform for businesses to exponentially grow revenue?
That's right, while everyone else is looking to grow their personal brand, you can take full advantage of LinkedIn by empowering your team to become evangelists for your brand.
Listen to my conversation with LinkedIn expert, Rachel Simon, to shift your perspective and unlock the true potential of this platform by turning your employees into brand ambassadors that can propel your business to new heights.
We discussed:
- How to empower your team members to become authentic, genuine, and engaging representatives of your brand.
- Why the risk of your employee finding a better job is worth the reward of helping them grow their personal brand
- What new features LinkedIn has released in the past year or two that makes your last Sales Navigator training obsolete
- How to prep your team's LinkedIn ahead of a conference to win the trade show in person and online
Don't miss out on the opportunity to do what some of the most successful companies in the world are doing right now- tapping into their team's passions to grow communities of superconsumers.
Connect with Rachel:
On her LinkedIn: https://www.linkedin.com/in/raksimon/
Connect with ME!
Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.
This is another excerpt from the Relationship Driven Growth Open Mic Session.
Join us at the next one!
Tinyurl.com/B2BCB2023
Most people think they know what it takes to build a thriving online community. But most people get it wrong.
That's why when I saw Suzanne Taylor-King building from scratch and hearing from everyone involved they knew this was different than what they had in mind (in a great way), I invited her onto the B2B Community Builder Show so we can dive into the nuances she intuitively understands that so many get wrong!
Join us for an insightful, non-obvious discussion with someone who has harnessed the power of community mentors, devised innovative onboarding techniques, and cracked the code on maximizing productivity, all while maintaining a healthy work-life balance.
In this show, you will learn:
- How to build an organic network of advocates that will promote your community in spaces you're not even present in
- The secret to managing high volumes of inbound leads, while still maintaining meaningful connections
How to optimize your onboarding process by leveraging group calls and maximizing the founder's time
- and much more!
Don't miss this opportunity to gain a fresh perspective on community building, and how to make community work for you no matter how small your team is!
Don't miss the opportunity to meet Suzanne!
Connect with Suzanne:
On his LinkedIn: https://www.linkedin.com/in/suzanne-taylor-king/
Connect with ME!
Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.
Hosting an event is a great way to build your brand, but people tend to overcomplicate doing it.
That's why we used last week's relationship driven growth open mic to share a couple of low cost, low effort, high impact events that our community has pulled off, including:
- a tea party at the Drake Hotel of Chicago
- a book signing at an airport bookstore
- an upcoming improv night to kick off a conference
This is just part of the stuff we share on the second hour of our weekly internet talk shows.
Come for the interview portion and stay for the open mic, or if you want just show up late and be there for the open mic!
Sign up at https://tinyurl.com/B2BCB2023
Richard Branson famously said, "Communication is the most important skill any leader can possess," and conversations are the base of communication.
But I've never seen any training on how to be a great conversationalist.
That's why when Yurii Lazaruk reached out to ask me how I learned to interview people on my show, I knew it would be a great opportunity to share what I know about having easy conversations with anyone.
This has been a lifelong obsession for me, and I hope to share:
- How to apply a couple of frameworks I've developed that make any conversation easy
- Why listening to summarize has become a superpower that helps the person I'm speaking with
- What practicing interviewing people on podcasts has unlocked for Yurii and I that you are probably underestimating
- and much much more!
Yurii Lazaruk is a rising superstar in the world of community. He's used podcasting and community to help get him through hard times as a native Ukranian, and has a master plan of leveraging this experience to meet Duane "The Rock" Johnson!
Don't miss the opportunity to meet Yurii!
Connect with Yurii:
On his LinkedIn: https://www.linkedin.com/in/yurii-lazaruk/
Connect with ME!
Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.
The strategy of category design involves creating a new category instead of competing in an existing one.
By marketing the problem rather than the solution, companies have succeeded in capturing 76% market share in their category.
This is because she who states the problem best, is known to have the solution.
But most people believe this only works for companies with giant coffers seeking massive scale.
That's why this example of category design thinking to resolve a conflict between two civic groups in Santa Cruz really stood out to me.
So we discussed it on the Relationship Driven Growth Open Mic Session we host after every live show. It generally starts at 5:30pm EST on Mondays right after the B2B Community Builder Show wraps up.
Come for the show, stay for the Open Mic... or just come for the Open Mic one of these Mondays, and bring an interesting take. I'll make content from it for you.
Would love to see you there! Register at tinyurl.com/B2BCB2023
You're out there working your tail off to attract new clients, and even harder to keep them happy enough to refer you to their friends.
But if you put that same effort into attracting talent, you can accomplish both those things more sustainably.
That's what our next show is about!
Join us for a live recording as we sit down with Ryan Englin, who was running marketing for construction companies when he discovered that the key to driving growth and profitability was not just in the marketing, but in the talent that was hired. So he created a marketing approach to recruiting top talent.
During this episode, Ryan will share his unique approach to hiring that has helped countless small businesses attract and retain exceptional employees, increase revenue and profitability, and create a word of mouth flywheel.
By the end of the episode, listeners will learn:
- The importance of treating hiring like marketing to attract the best talent
- How happy employees can drive word of mouth growth and boost your bottom line
- Practical steps to implement Ryan's approach and build a talented team that will take your business to the next level.
Don't miss this opportunity to learn from a hiring expert and discover the secrets to building a team that drives word of mouth growth!
Connect with Ryan:
On his LinkedIn: https://www.linkedin.com/in/ryanenglin/
On his company: https://corematters.com/
Connect with ME!
Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.
There’s a lot of talk about the effect of AI an a lot of it is super heady, but the majority of us aren’t super nerds.
That’s why we had a discussion about what it means to us right now in the short run as part of our latest Relationship Driven Growth Open Mic sessions!
Join us at the next one on a Monday at 5:30 by registering for the show at tinyurl.com/B2BCB2023
Small business owners spend a lot of time thinking about how to gain a competitive advantage, and will spend hundreds of thousands of dollars on experts to help them do so.
But no one knows your clients like your clients themselves.
Therefore, listening to your clients is the best way to get that competitive advantage!
That's why we're bringing Michael Haynes, author of Listen, Innovate, Grow and SME/SMB business growth expert to talk us through 3 different ways to listen to your market, and gain the insights you need.
We'll talk about:
- how to listen without blowing your budget and how most companies listen wrong
- why listening goes nowhere, and how to make sure your are sharing those learnings by operationalizing them
- the 3 categories of listening, and why so many people forget the most important 1
- and more!
This will be a golden nugget rich conversation with Michael, who has proven to me that his long career in the trenches with SMBs and SMEs has taught him invaluable ways to listen to the market, innovate based on those insights, and grow revenue.
Don't miss your chance to pick his brain!
Connect with Michael:
On his LinkedIn: https://www.linkedin.com/in/michaelhhaynes/
On his company: https://listeninnovategrow.com/
Connect with ME!
Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.
We all need to keep up with the high demand for fresh and engaging content, and have been told that Artificial Intelligence tools are the answer, but don't have time to test everything we hear about.
That's why I'm bringing back Jon Briggs, the ultimate content hustler, to share the tips and tricks he's learned from his community of content creators that are working to make you look like a one person marketing department RIGHT NOW.
Here are three things you can expect to learn from this episode:
- What AI tools (beyond ChatGPT) you can start using easily
-How to integrate AI into your workflow to create differentiated, high-quality content, at lightning-fast speeds.
- Strategies for editing and refining AI-generated content to match your brand voice and expectations
- and more!
Join us for this exciting episode and discover how AI can revolutionize your content creation business!
Connect with Jon:
On his LinkedIn: https://www.linkedin.com/in/jon-briggs/
Connect with ME!
Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.
My friend Simon Zatyrka has launched a food industry consulting business around the concept of being a "culinary mechanic". It's a brilliant take on the value of a chef as master of processes instead of just knowing how to make a delicious meal, but he's having a hard time describing it so he came to one of our Relationship Driven Growth open mic sessions and got help with positioning from the ultra talented Joe Zboch!
This will show you how a great marketer can craft a bigger narrative that aligns with the community is important for success in any industry.
If you ever want to workshop your messaging or strategy, join us on a Monday after the B2B Community Builder Show at the Open Mic!
Formalized evangelists are becoming a growing trend in B2B, and they are crucial for driving community, but you need more than one evangelist to drive community growth.
That's why we're having Leslie Greenwood teach us how she was able to activate a whole community full of evangelists to grow one the most successful communities you've probably heard of, Pavillion (formerly known as Revenue Collective).
Leslie will tell us all about:
- What Evangelist-Led Growth means and why it's a powerful growth lever
- How she was able to identify, engage, empower, and amplify the voice of community members to do all the recruiting for her community
- Why you need to start with a POV when first building your community
- and more!
Leslie's work is legendary in the the SaaS world! Don't miss this episode!
Connect with Leslie:
On her LinkedIn: https://www.linkedin.com/in/leslie-greenwood/
Connect with ME!
Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.
The business closest to the customer wins.
This is because if you can speak directly to your customers' pain points in their own language, they trust you have the solution they need.
But businesses tend to spend the majority of their resources (time, money, attention) on activities that happen nowhere close to their customer.
That's why the idea of Event-Led Growth is one you should consider.
On this show, Mark Kilens, CMO of Airmeet, will teach you what Event-Led Growth means and show you:
- why events are a more efficient way to discover prospects, engage buyers, and grow advocates
- how most companies are underutilizing events, and the opportunity it creates for you
- what you can do to de-risk your event strategy and make sure it drives longterm success for your team
- how the next generation of influencer marketing is an event strategy
- and more!
Mark has led one of the greatest customer marketing successes in tech as VP of the Hubspot Academy, been a part of an epic category design as VP of content and community at Drift, and is about make Airmeet the next great success story in SaaS.
Don't miss your chance to connect and learn from his cutting edge strategies and real world experience.
Connect with Mark:
On her LinkedIn: https://www.linkedin.com/in/markkilens/
Connect with ME!
Online at:
LinkedIn or Instagram.
The economy is getting worse and people are being laid off, but job hunting isn't their only option.
That's why we took some time on the Relationship Driven Growth Open Mic session that follows our Monday shows to talk about your options.
This included:
- should you look for a job or try to start your own business?
- is it possible to do both?
- what could doing fractional roles for multiple companies look like for you?
It felt like the community came alive with personal experience that could help anyone from job seekers, to people unhappy in their current job, to entrepreneurs and solo consultants.
Come to the next show and stick around to be part of the open mic session here
The easiest way to grow an audience is to leverage other audiences, and guesting on podcasts is a great way to do it.
But most of the outreach I get to be on my show SUCKS.
That's why I'm going to share what works.
We're going to be sharing what has worked to get on my show, what has worked for our clients to get on other shows, and strategies that past guests of our show have used to promote themselves.
This includes:
- the 1 thing you should create first to help in all your outreach
- when it makes sense to hire a podcast booking agency
- how to use small shows to parlay your way into bigger name shows
- and much more!
This is the next version of a VIP talk I gave to a bunch of CMO's last year. Don't miss the opportunity to supercharge your digital word of mouth by getting on more podcasts this year than ever before!
Don't miss this one.
Connect with ME!
Online at:
LinkedIn or Instagram.
Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE. Register now with the code "first5" to avail of the promo.
Every week, after the live show, we go into an open mic session where our community shares speaking points and insights.
This week led to a phenomenal conversation about how to launch a podcast successfully at a live event.
It starts with how I time the length of my speeches and then goes into how our content strategist at Be The Stage, Rita Rita, helped launch the Women In The Trades podcast successfully at a live trade show.
I'd love to have you as part of the next conversation on Mondays at 5:30 EST (right after the show)
Register to join us tinyurl.com/B2BCB2023
Getting The First Sentence Of Your Webpage Perfect with Joe Martin
59:31
Ep 225 | A.I. Isn't The Problem, Trust Is: How To Build Trust In An A.I. World with Bryan Kramer
59:58
Tips On Becoming A Better Public Speaker And Getting Invited To Speak
43:11
Ep 224 | Creativity, Collaboration, & Confidence: The One Thing For Entrepreneurs w/ Terry Weaver
1:04:41
Why Jerry Seinfeld Is A Category Designer
22:14
Ep 223 | Why The Chief Evangelist Has Become The Next Business Trend w/ Ethan Beute
1:02:49
Advice On Building An Audience, Repurposing Content, and Just Getting Started With Content Creation
50:13
BEHIND THE SCENES: How To Build Community Off A Podcast w/ Pablo Gonzalez
30:48
Frameworks For Turning Your Employees Into LinkedIn Ambassadors For Your Brand
44:45
Ep 222 | Growing On LinkedIn Through Employees Advocacy Instead of Ads with Rachel Simon
1:02:12
3 Steps of Should I Start A Community, Apple's Launch You Never Heard Of, & Alex Hormozi's Perfect Offer Formula on RDG Open Mic
47:18
Ep 221 | Making The Community Play Work For Small Business w/ Suzanne Taylor King
1:03:49
Host An Event For Less Than $500 Or An Airport Book Signing For Free
33:59
Ep 220 | Tools For Becoming A Great Conversationalist w/ Guest Host, Yurii Lazaruk
1:07:40
Using Category Design For Conflict Resolution - RDG Open Mic Session
33:01
Ep 219 | Attracting Top Talent To Drive Word Of Mouth Growth: A Marketing Approach to Hiring with Ryan Englin
1:04:43
Understanding The Effect Of AI: An Non-Technical Explanation
20:59
Ep 218 | 3 Ways To Listen To The Market And Innovate with Michael Haynes
1:04:15
Ep 217 | How To Use ChatGPT For Small Teams and Hustlers with Jon Briggs
1:04:44
Advice On Messaging For A New Niche From Joe Zboch- Excerpt From The Relationship Driven Growth Open Mic Session
22:41
Ep 216 | Get Your Clients To Market For You - Evangelist Led Growth w/ Leslie Greenwood
1:01:50
Ep 215 | Event Led Growth For SMEs That Think They Can't Do More Events But Want To w/ Mark Kilens
1:08:52
Laid Off Recently? Advice On Job Hunting vs Freelancing vs Both - Community Advice on Relationship Driven Growth Open Mic w/ Brett Trainor
55:52
Ep 214 | How To Get On Podcasts & Evangelize Your Message w/ Pablo Gonzalez
1:03:58
Lessons Learned From Podcasting At A Trade Show - w/ Rita Richa
15:13