Often Ambitious: A Photography & Business Podcast
Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it.
Hosted by business strategist Alora Rachelle, this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results.
Each episode cuts through the noise with conversations about profitable pricing, boundaries without apology, authority without hustle, and growth that leaves room for creativity, rest, and a life you don’t need a vacation from.
If you’re ambitious but done with burnout, performative busywork, and chasing success that costs you everything else, Often Ambitious is for you.
Often Ambitious: A Photography & Business Podcast
161. How to Get Dream Wedding Inquiries Right Now
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In this episode, we focus on addressing common marketing challenges within the wedding industry, particularly why wedding professionals are not getting inquiries or are getting ghosted by potential clients.
Alora shares insights from a recent coaching call, emphasizing that lack of inquiries is a marketing issue, while not booking clients is a sales issue. She introduces the concept of the 'Wedding Inquiry Wheel,' a tool designed to help understand how different platforms can work together effectively in a marketing strategy.
The discussion covers the overwhelm many feel with needing to be active on multiple platforms and provides a solution through strategic, platform-specific content creation. This episode is dedicated to making marketing fun again and ensuring that it reflects the unique brand story of each wedding professional.
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