Our stories have the power to move supporters along on a journey: introducing them to a problem, dispelling myths, offering hope, introducing them to our organization, showing them how we solve the problem, building trust, and inviting them to take action.
At any point in time, you'll have people at different stages along these five levels of awareness:
It’s important to think about the donor’s journey, and where they are in it, when crafting our stories. We must also consider our organization's goals (increase monthly donations, bust a myth around the problem we solve, attract volunteers, etc.) and position ourselves and the story accordingly.
Adjust your flaps–address potential donors according to the stage of awareness they're in.
Do this, and donors will be more informed, engaged, and ready to respond when it’s time to ask for their support.
If you struggle to tell stories, you’ll struggle to raise funds.
In the Mission Writers course:
Details at MissionWriters.org
Support the Show.
Mission Writers is an online course and group coaching experience where you’ll develop and practice essential storytelling skills to help increase funding for your mission. Get started now, for a year of coaching at over 60% off the regular price.
Our stories have the power to move supporters along on a journey: introducing them to a problem, dispelling myths, offering hope, introducing them to our organization, showing them how we solve the problem, building trust, and inviting them to take action.
At any point in time, you'll have people at different stages along these five levels of awareness:
It’s important to think about the donor’s journey, and where they are in it, when crafting our stories. We must also consider our organization's goals (increase monthly donations, bust a myth around the problem we solve, attract volunteers, etc.) and position ourselves and the story accordingly.
Adjust your flaps–address potential donors according to the stage of awareness they're in.
Do this, and donors will be more informed, engaged, and ready to respond when it’s time to ask for their support.
If you struggle to tell stories, you’ll struggle to raise funds.
In the Mission Writers course:
Details at MissionWriters.org
Support the Show.
Mission Writers is an online course and group coaching experience where you’ll develop and practice essential storytelling skills to help increase funding for your mission. Get started now, for a year of coaching at over 60% off the regular price.